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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Cloudforce Seattle

Max Effgen, June 18, 2009

Attended Cloudforce Seattle today. Tons of great information and still processing it all. Usual Microsoft jabs by Marc Benioff, but nothing you likely have not muttered yourself. Lots of love for Starbucks and Amazon AWS from the Salesforce CEO. Some highlights: Visual Force, Model–view–controller (MVC) framework for custom user interfaces…

Tell me about a time…part 3

Max Effgen, June 18, 2009

Being ready is the best luck does not only apply to interviewing. Check Closing a Sale: Objections by The Sales Hunter. If you are in a job hunt, I recommend taking 15 minutes to answer one of the “Tell Me About a Time” questions. Write your answers down. Repeat with…

Starbucks recalling 530,000 coffee grinders

Max Effgen, June 17, 2009

I caught wind of this story last night: Starbucks recalling 530,000 coffee grinders. I cannot imagine cleaning a device with spinning metal blades without unplugging it. There seems to be more to this story on the grinder recall. I do strongly recommend grinding coffee at home. Freshly ground beans just…

Tell me about a time…part 2

Max Effgen, June 15, 2009

A follow up to an earlier post on interviewing. If you are in the midst of a job search, be prepared to answer the questions below. Behavioral Interviewing is becoming more common and is based on the concept that the most accurate predictor of future performance is past performance in…

Mother Nature does not care what logo is on the side of your tent.

Max Effgen, June 14, 2009

First camp trip of the year was literally a wash. The wife and I are avid backpackers. We have tackled adventures in the Yukon, Alaska, Glacier NP and Patagonia. The addition of children has compromised our backcountry adventures a bit, but we still enjoy a car camp and light hikes…

Lego computer circa 1982

Max Effgen, June 14, 2009December 2, 2013

Recently found this piece. Lots of memories. Love the green screen.

Data Recovery Tools

Max Effgen, June 12, 2009

Recently, I had a problem with my Nikon D70. Over 4 years of use without any issues and then the CF card reset without any warning. Some important pictures were gone. Or so I thought. I was not happy. I came across this Lifehacker post Five Best Free Data Recovery…

Storm Clouds

Max Effgen, June 11, 2009

True story. Amazon’s cloud service disrupted by lightning storm. So many play on words possible, but this is the Google search engine age. Everything is vanilla. How unfortunate.

Cloudy in Seattle

Max Effgen, June 10, 2009

Very interesting presentations on cloud computing at Seattle Tech Startups tonight. Jeff Lawson of Twilio gave an en depth presentation on how his company is levering AWS, Rackspace and other providers to bring telephony into the cloud. I was very impressed with their architecture. Honestly, it is better and more…

Paul Graham Startup Guru

Max Effgen, June 10, 2009

Being in the bootstrap startup space is a challenge. I have found Y Combinator’s concept very interesting. Check a worthwhile read @ Inc.: The Start-up Guru: Y Combinator’s Paul Graham.

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Max Effgen

Max Effgen

I build and grow technology companies as an entrepreneur and angel investor, backing early-stage startups in AI, health & wellness, ultra-low power radio, and enterprise software. I test performance gear the same way I evaluate companies: what actually works in the real world.

Measure what matters. Your body keeps score.

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