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The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Tag: google

Google Apps and Windows Live

Max Effgen, November 27, 2011

While digging through some older posts, I came across the “Google Apps Sync for Microsoft Outlook” release announcement from 18 months ago. Google recently released version 2.5 of the product just over 1 week ago. An open question was how Microsoft would respond. Windows Live was the response. The functionality…

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The inevitable gCRM

Max Effgen, November 18, 2011

Will Google enter the enterprise applications market? It is a matter of time. The recent GM announcement signal that the company is almost there. For many enterprises, the first business process to be put into place is CRM. Google will enter the enterprise application space in CRM to better leverage…

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Why gCRM?

Max Effgen, February 21, 2011

Because Google is getting serious about the enterprise. I believe it is just a matter of time that they will release a CRM application. How serious is Google’s enterprise? Leading VCs are taking notice: Brad Feld: My Increasing Love Affair With Google Apps. CRM is a logical next step, because…

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gCRM: Google CRM?

Max Effgen, February 12, 2011

Will Google enter the enterprise applications market? Are they there already with gMail and Google Docs? Clearly, the company is targeting the enterprise. They are running print ads in Forbes saying as such. For many small to mid-size businesses, the first business process to be put into place is CRM….

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iGoogle is Now Social

Max Effgen, August 15, 2009

iGoogle is Now Social: Google Launches Social Gadgets Google Gadgets now have social features. This will be very interesting. I have developed Google Gadgets. Making them social is a great move. Like the linked Read Write Web article states, it will be a little while before the developer community makes…

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WSJ: Techdom’s Two Cold Wars

Max Effgen, July 21, 2009

Great read by Holman Jenkins, Jr. in the WSJ Opinion Page discussing the recent Google OS and Office Live announcements. Check Techdom’s Two Cold Wars at the WSJ.

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Google Apps in the enterprise

Max Effgen, June 10, 2009

Interesting move in the cloud application space yesterday with Google’s announcement of Google Apps Sync for Microsoft Outlook. An often touted problem of the cloud is “lock in”. The enterprise is looking to move beyond proprietary solutions and blend the best for their own competitive advantage. This announcement is the…

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Ozzie on Wave

Max Effgen, June 5, 2009

Interesting read @ CNet by Ina Fried, Ray Ozzie’s cloud hangs over the Valley. And yes, it only rains in Seattle. It is never sunny. Ever. You would not want to visit. Especially in July or August. We all grow gills.

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Wave in the Cloud…

Max Effgen, June 1, 2009

The Google Wave preview is worth the time to check out. My take, like many others, is that Google Wave is clearly aimed at Microsoft Sharepoint and Exchange. There are many cloud versions of Sharepoint-like collaboration tools already. As companies get more comfortable with their corporate email, they will be…

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Mobile Convergence

Max Effgen, May 27, 2009

Interesting read over at Ars Technica: Canonical developers aim to make Android apps run on Ubuntu. As computers get smaller and phones become more functional, it seems to be a natural step to run the same applications on multiple devices. Interesting that this would start in the Linux domain given…

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Max Effgen

Max Effgen

Builds and grows technology companies as an entrepreneur and angel investor in technology, strategy, and clean power professionally.

Snowboarding, baseball, swimming, running, coaching, photography, backpacking and skyscraper stair climbs happen off the clock.

Also, I am a SABR Contributor, live in Seattle and from Chicago.

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