Cloud Computing Debate @ Economist.com Max Effgen, November 17, 2009 Interesting reading. Worth checking this out. Some “real” posts coming soon. Economist.com: Cloud Computing Debate
Everyone’s headed to Dreamforce… Max Effgen, November 12, 2009 This year, I know a ton of people headed to Dreamforce. Sadly, I will not be among them due to scheduling. If you are going let me know and your interests and can match you with some of the people I know.
My $0.02 on SaaS Max Effgen, August 31, 2009 It has been clear for awhile that a major shift has been happening in enterprise computing. It has taken time to gain traction and momentum, but it looks like Software as a Service (SaaS) is nearly there. Companies will look to adopt SaaS solutions for 2 major reasons: Lower costs…
Sales Enablement Max Effgen, July 30, 2009 Recently I was asked about Sales Enablement providers. I knew of a couple but had mainly thought that the whole area was lipstick for sales/marketing content management systems (CMS). What I have since learned while doing some research for a project is that the capabilities of sales enablement have evolved…
Commercial Apps on Force.com Max Effgen, July 24, 2009 A lot of recent conversations on CRM have revolved around using cloud based platforms for xRM and other CRM extensions. It is a smart way to go. Check Architecting a Commercial Application on Force.com for a solid read on the topic.
Force.com Sites Deep Dive Max Effgen, June 22, 2009 Salesforce.com has been unleashing a full-court press on the Force.com Sites platform with a Deep Dive webinar today. Sites was pushed heavily at the Cloudforce Seattle event last week and today offered a further look under the covers. The idea is fairly simple. Provide a platform to host websites that…
Highlights from Cloudforce Seattle Max Effgen, June 22, 2009 Finally getting back to Cloudforce Seattle and the tons of info learned last week. The message was clearly that Salesforce.com is not just applications. Cloudforce Seattle was all about the platform moving to the cloud. I have a notion that there will be several “clouds” in the future. Clearly, Salesforce.com…
Best explanation for social media CRM to date Max Effgen, June 19, 2009 At Cloudforce Seattle yesterday, Salesforce.com gave the best explanation of why you need to monitor social media for CRM, especially in Support/Services. Your customers have already moved there. Do they go to Twitter, Facebook or LinkedIn first to find answers? If so, how do you monitor and answer those questions?…
Cloudforce Seattle Max Effgen, June 18, 2009 Attended Cloudforce Seattle today. Tons of great information and still processing it all. Usual Microsoft jabs by Marc Benioff, but nothing you likely have not muttered yourself. Lots of love for Starbucks and Amazon AWS from the Salesforce CEO. Some highlights: Visual Force, Model–view–controller (MVC) framework for custom user interfaces…
Customer Loyalty Max Effgen, April 10, 2009 Time after time in discussing potential CRM technologies with clients, the issue of customer loyalty is brought forth. Clients want to make sure that their customers keep coming back. Depending on the type of relationship, one bad transaction can lose a customer. When the process of sales and service is…