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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Sensors on the Biceps

Max Effgen, August 11, 2026August 7, 2026

Why Upper-Arm Placement Is Changing Performance Monitoring Wrist-based wearables have dominated consumer and athlete tracking for nearly twenty years. They are convenient, socially accepted, and good enough for general lifestyle metrics. Yet for high-intensity training, strength work, HIIT, and any movement that involves significant arm motion, the wrist has always…

AI Operationalization Inside Sports Leagues

Max Effgen, August 9, 2026August 8, 2026

Predictive Scheduling, Agentic Tools, and Workflow Integration Sports leagues spent the better part of a decade testing startups through accelerators and venture arms. NBA Launchpad, NFL 32 Equity, MLS Innovation Lab, and similar programs sourced promising technologies, ran pilots, and occasionally took equity. That phase produced useful experiments. The next…

Bitter Cup Still Unfinished: The Pre-1980 Ballplayers MLB and the MLBPA Left Behind

Max Effgen, August 6, 2026August 7, 2026

Baseball loves its mythology of loyalty, grit, and looking out for your teammates. It celebrates the journeyman who grinds through the minors for a cup of coffee in the big leagues. Yet for hundreds of men who actually lived that story between 1947 and 1979, the game and its players’…

The New High-Demand Roles AI Is Creating

Max Effgen, August 4, 2026August 7, 2026

The AI industry has a peculiar problem in the middle of 2026. Frontier labs and hyperscalers continue pouring tens of billions into models that grow more capable. Enterprises keep writing large checks for access to those models. Yet fewer than one in five large companies report meaningful return on their…

Validating the Micro-Edge

Max Effgen, August 4, 2026August 7, 2026

Revisiting KILOGEAR’s Efficiency Study in the Data-Driven Sports Tech Era Disclosure: I am an investor in KILOGEAR. Major sports leagues are pouring resources into performance analytics, recovery tools, and fan platforms through incubators like NBA Launchpad, NFL 32 Equity, and MLS Innovation Lab. At the same time, specialized brands are…

Sports Leagues as Startup Incubators

Max Effgen, July 27, 2026August 7, 2026

The 2026 Playbook for Performance, Fans, and Innovation Major sports leagues have quietly become some of the most sophisticated venture builders in tech. Through dedicated programs like the NBA Launchpad, NFL’s 32 Equity, MLS Innovation Lab, and accelerators tied to the English Premier League and others, they are no longer…

A New Grad Guide to Surviving the AI Kill Zone

Max Effgen, July 25, 2026August 7, 2026

Strategies for new Coders in a Winner-Takes-Most Market Recently have been asked a few times for advice to new college graduates entering the job market. These are sharp, bright young people with newly minted Computer Science degrees from the best universities, and they are looking for work. This situation would…

Continuous Lactate Monitoring in Mid-2026

Max Effgen, July 21, 2026August 7, 2026

Still Investigational, but the Finish Line Is in Sight I’ve spent years chasing better data on how my body actually responds to training load. Oura Ring trends over 1,400+ days. Hume BodyPod composition. VO2 max testing. Stair climbs with micro-weighted gear. Weighted apparel protocols. The common thread is simple: I…

The Future of Functional Fitness is Smarter

Max Effgen, July 14, 2026August 7, 2026

Wearable Technology Partnerships Powering the Next Era of Functional Fitness and Racing Disclosure: I am an investor in WURQ. The functional fitness and competitive racing landscapes are evolving rapidly. CrossFit remains a global benchmark for high-intensity training, while HYROX (the World Series of Fitness Racing) has exploded in popularity with…

NIRS for Dummies: A Beginner’s Guide to Near-Infrared Spectroscopy in Sports and Fitness

Max Effgen, July 7, 2026August 7, 2026

Near-Infrared Spectroscopy, or NIRS, sounds like something from a sci-fi lab, but it’s rapidly becoming a practical tool for everyday athletes, runners, lifters, and fitness enthusiasts. I was told to think of it as a “window into your muscles.” Basically, NIRS tells you how well an athlete is using oxygen…

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Max Effgen

Max Effgen

I build and grow technology companies as an entrepreneur and angel investor, backing early-stage startups in AI, health & wellness, ultra-low power radio, and enterprise software. I test performance gear the same way I evaluate companies: what actually works in the real world.

Measure what matters. Your body keeps score.

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