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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

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The Soul of a New Machine

Max Effgen, June 10, 2025

Tracy Kidder’s The Soul of a New Machine was an assignment for an Organization Behavior class at University of Michigan in the early 1990s. It has become one of the books I have re-read in my career. The technology has improved. This could easily be about the development of a…

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Great and glorious game

Max Effgen, May 23, 2025May 16, 2025

A. Bartlett Giamatti, a scholar of Renaissance literature, former president of Yale University, and the seventh commissioner of Major League Baseball, left an indelible mark on the sport through his eloquent and profound writings. His collection, A Great and Glorious Game: Baseball Writings of A. Bartlett Giamatti, edited by Kenneth…

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Julius Caesar’s Commentaries

Max Effgen, May 8, 2025

The Commentaries are two of my favorite works. I did not expect to enjoy them and have pulled many lessons from them over the years. Julius Caesar’s Commentaries, specifically Commentarii de Bello Gallico (Commentaries on the Gallic War) and Commentarii de Bello Civili (Commentaries on the Civil War), are remarkable…

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Marshall McLuhan’s The Medium is the Massage

Max Effgen, April 28, 2025

Marshall McLuhan’s The Medium is the Massage: An Inventory of Effects, co-authored with graphic designer Quentin Fiore and published in 1967, is a groundbreaking work that reshaped how we understand media, communication, and culture. This is a visionary work that captures the transformative power of media with unmatched clarity and…

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Goethe’s Truth Bomb

Max Effgen, March 27, 2025March 27, 2025

Goethe, that titan of German literature, dropped a truth bomb that still echoes through the centuries…

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Never Die Easy: Enduring Wisdom of Walter Payton

Max Effgen, March 19, 2025March 27, 2025

Never Die Easy: The Enduring Wisdom of Walter Payton Walter Payton, one of the greatest running backs in NFL history, left behind more than just records and accolades. I have been reflecting on his words, “Never die easy. Why run out of bounds and die easy? Make that linebacker pay….

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Kilogear

Max Effgen, February 22, 2025February 22, 2025

Kilogear (https://kilogear.com/) is an interesting fitness startup. I have been using their gear after a chance meeting with the founders. I immediately understood the concept of microloading thanks to course work through USATF. Simply, Kilogear works. My first ruck with Kilogear was 5.5 lbs. heavier than my normal rucks and…

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CEO Wisdom Podcast with Charles Cormier

Max Effgen, January 28, 2025

Thank you Charles. I enjoyed our conversation.

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Thoughts for 2025

Max Effgen, January 3, 2025

Angel and Pre-Seed investing has been growing and will continue to grow. Competition for dollars will continue to be a challenge, especially for first time founders. The team for young companies is paramount. They need to understand the problem that started the company and have tremendous synergy with each other….

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Startup Due Diligence Legal Issues

Max Effgen, October 29, 2024

Below is a fairly comprehensive list of what I look for when I am doing due diligence on a potential startup investment. Choice of Entity Capitalization Intellectual Property Employment Matters Compliance

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Max Effgen

Max Effgen

Builds and grows technology companies as an entrepreneur and angel investor backing early-stage companies in AI, health and wellness, ultra-low power radio, and enterprise software. Snowboarding, baseball, swimming, running, coaching, photography, backpacking and skyscraper stair climbs happen off the clock. Also, I am a SABR Contributor, live in Seattle and from Chicago.

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