Game-Based Marketing Max Effgen, November 18, 2011 I do not consider myself a gamer. Then I realized I am an elite player in American’s AAdvantage program. I have never made a mileage run, but know plenty who have. Games are everywhere. One of the hottest areas of the online engagement economy is gamification, a strategy that meshes…
How to Look Smarter than Your Lawyer and VC Max Effgen, June 1, 2011 Brad Feld and Jason Mendelson’s book Venture Financings: How to Look Smarter than Your Lawyer and VC is now available for pre-order on Amazon.com. I am looking forward to it having taking a venture financing class as part of my MBA this year. The more you know about venture financing,…
Born to Run Max Effgen, February 5, 2011 I read Born to Run by Christopher McDougall last summer. This great book has had a dramatic impact on my life. Growing up I was never much of a runner. We, my siblings, swam, year round. Running was not my thing. It was only just over 2 years ago I…
Helping Entrepreneurs Succeed: Steve Blank Max Effgen, December 30, 2010 Spend the 7 minutes to check out this awesome video by Steve Blank. Helping Entrepreneurs Succeed: Steve Blank
Customer Love Max Effgen, October 25, 2010December 2, 2013 Nice read over at Customer Think about showing the love. Great to know that I am not the only one who thinks this way (related post). Well done Ms. Hunsaker. Check it out. Customer Think: Fall in Love with Your Customers for Best Customer Experience Happy Monday.
Be willing to throw it all away Max Effgen, October 24, 2010 Is this a name dropping post? Check out this instructive video of Mike Maples, Jr. speaking at the Founder Institute. It is worth the time. Mike Maples was a co-founder of Motive, where I spent 5 very productive years. Talk of “thunder lizards” is nothing new. His ability to communicate…
The Value of Stories Max Effgen, July 8, 2010 Came across this and found it interesting. Happy Summer. The Double Think:The Value of Stories
10 Ways to Be Your Own Boss Max Effgen, June 20, 2010 Came across this on Inc. and it is worth the 20 minutes. Check: Fred Wilson: 10 Ways to Be Your Own Boss
Commoditization Myths Max Effgen, May 27, 2010 Long time, no-post. Been busy in the good way. A trend over the past few years is talk of commoditization of products, features and generally everything. Is the current market seems to be headed towards rampant commoditization? Check these two excellent articles that say this is not true. MIT Review:…