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The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Tag: Gist

Steve Hall, Rock Star Venture Capitalist

Max Effgen, January 20, 2012June 14, 2023

Big thank you to Steve Hall for speaking at a pre-Snowpocalypse Rock Star Venture Capitalist on Tuesday, January 17. Steve brought a fresh perspective and practical advice in his “A VC’s Guide to Joining the Right Startup” presentation. After a brief introduction, Steve jumped in with why joining a startup…

gCRM: Google CRM?

Max Effgen, February 12, 2011

Will Google enter the enterprise applications market? Are they there already with gMail and Google Docs? Clearly, the company is targeting the enterprise. They are running print ads in Forbes saying as such. For many small to mid-size businesses, the first business process to be put into place is CRM….

Gist as a small business CRM tool

Max Effgen, February 23, 2010December 2, 2013

I have blogged a bunch on Gist over the last year. The Seattle startup has some nice traction going for it. It seemed pretty clear to me from the beginning that Gist would be a great CRM and/or Sales Enablement tool for the small to mid-size market. Check this nice…

Office on the cheap with Gist

Max Effgen, November 3, 2009December 2, 2013

Nice article on Gist and the impact of Office 2010. If you have not tried Gist, check it out. WSJ: Updating Office on the Cheap For more of my thoughts on Gist, check my earlier posts. 12Sided on Gist

The business-to-business of Gist

Max Effgen, October 21, 2009December 2, 2013

Nice review of Gist on ZDNet: The business-to-business of Gist I have been a beta user of Gist for awhile and have been pleased at the improvements that they have been able to make to a very cool product. I see Gist as a great Sales CRM play in the…

Gist beta going live

Max Effgen, September 15, 2009December 2, 2013

Gist makes the move from private beta to public this morning. I have been a beta user for awhile and think highly of the product. If you are in Sales, Sales Operations, Sales Enablement or just want your inbox to be more functional, try it out. Check out my earlier…

Gist as Sales Enablement

Max Effgen, August 17, 2009

The Sales Enablement space players are currently focused on the marketing to sales side of the CRM equation. No doubt that these tools have the ability to increase user adoption. I have been a part of enough CRM deployments (over 30 to date) to know. As few weeks ago, I…

Bantam vs Gist

Max Effgen, July 10, 2009

Came across Bantam Live: The Ultimate Social, Real-Time CRM @ TechCrunch this morning and have been thinking on it all day. My take is that it offers watered down features of Gist with the workflow features of most CRM tools. Is Social CRM important to the enterprise? Depends. If the…

Getting the Gist…

Max Effgen, May 21, 2009

I have been kicking the tires of Gist and I am very impressed. Gist has recently made some headlines as they scored $6.75M in funding. See here and here. Gist allows you to keep up with your contacts. Twitter, blog postings and even email. Armed with the right information, you…

Max Effgen

Max Effgen

I build and grow technology companies as an entrepreneur and angel investor, backing early-stage startups in AI, health & wellness, ultra-low power radio, and enterprise software. I test performance gear the same way I evaluate companies: what actually works in the real world.

Measure what matters. Your body keeps score.

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