Skip to content
That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Category: reads

Super power, smaller footprint

Max Effgen, February 24, 2015

My startup, SuperCritical Technologies, featured in the Puget Sound Business Journal. PSBJ: Super power, smaller footprint

SuperCritical Press

Max Effgen, April 26, 2013September 5, 2014

SuperCritical Technologies receives some memorable press today… “It’s hard when you work down the hall from Dr. Myhrvold and you just hear him laugh. He’s got a very jolly laugh. I don’t think he’s a guy who gets up in the morning and says, ‘Who can I crush today?’” said…

WSJ: Arthur Laffer: Tax Internet Sales, Stimulate Growth

Max Effgen, April 20, 2013September 5, 2014

Comment on Dr. Laffer’s recent Wall Street Journal opinion piece on taxing internet sales. Sales taxes are legally due for in-state transactions. The online retailer (e.g., Amazon, etc.) does not have the obligation to collect these taxes due to the Internet Tax Freedom Act (ITFA), enacted in 1998 and extended…

Review of Change Up: An Oral History of 8 Key Events That Shaped Baseball

Max Effgen, February 12, 2013September 5, 2014

With Spring Training starting, thoughts turn to the National Pastime. I recently read Change Up. Generally it is excellent. The format of interviews with key people was quite engaging and through the first 6 changes. It was truly engaging. The last 2, Cal Ripken’s Streak and Ichiro Comes to America,…

Too big to fail

Max Effgen, November 13, 2012September 5, 2014

Interesting take on bankruptcy in Europe in this current economic climate. Wonder what the bankruptcy figures are here in the USA? Tim Harford: Growth or bust

Breaking in a ball glove

Max Effgen, March 15, 2012

I clipped this article from Forbes in 2001 thinking that someday, I would get a new glove or have to break in a glove for my future kids. The future came to be the other day. I tried this one second hot water dunk on my son’s glove in preparation…

Game-Based Marketing

Max Effgen, November 18, 2011

I do not consider myself a gamer. Then I realized I am an elite player in American’s AAdvantage program. I have never made a mileage run, but know plenty who have. Games are everywhere. One of the hottest areas of the online engagement economy is gamification, a strategy that meshes…

How to Look Smarter than Your Lawyer and VC

Max Effgen, June 1, 2011

Brad Feld and Jason Mendelson’s book Venture Financings: How to Look Smarter than Your Lawyer and VC is now available for pre-order on Amazon.com. I am looking forward to it having taking a venture financing class as part of my MBA this year. The more you know about venture financing,…

Richard Tait on “Entrepreneuership is…”

Max Effgen, April 22, 2011July 28, 2022

Entrepreneurship is… from Tyler Mayeno on Vimeo. Great video featuring Richard Tait on dreams, passions and entrepreneurship. I have been lucky enough to meet Richard a few times. He is nothing short of inspirational. The video will not tell you that he is a huge soccer fan and a recreational…

The Sales Learning Curve

Max Effgen, April 3, 2011

There is an old adage that is all too often followed, “Want more sales? Hire salespeople.” Sales and who you hire to represent your company is critical. The success or failure of CRM, revenue generation and the company in general are dependent on how the organization learns from prospects and…

  • 1
  • 2
  • …
  • 8
  • Next

Max Effgen

Max Effgen

I build and grow technology companies as an entrepreneur and angel investor, backing early-stage startups in AI, health & wellness, ultra-low power radio, and enterprise software. I test performance gear the same way I evaluate companies: what actually works in the real world.

Measure what matters. Your body keeps score.

Contact Details

  • LinkedIn
  • Twitter
  • Salmon Bay Photography
  • ©2026 That's How I Rollerboard… | WordPress Theme by SuperbThemes