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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Category: cloud

Cloud cover

Max Effgen, January 29, 2011

Joke: “Why did it take God 7 days to create the Earth?” Answer: “Because He did not have the install base.” This “joke” was all too common in my house growing up. Dad ran an enterprise software company. Amazon, Microsoft and Google are all competing for the cloud. Each is…

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Google in China

Max Effgen, January 14, 2010

What it’s not willing to compromise is the security of the cloud, on which its entire business rests. ~ Nicholas Carr Carr is spot on, again. Check the full article here: Nicholas Carr: Rough Type UPDATE 1/17 Another fine read on the topic from Forbes. Different take. Google has been…

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Cloud SLA

Max Effgen, January 4, 2010

Taking a look back on Cloud Service Level Agreements (SLA) from approximately a year ago and seeing what has changed for the enterprise. The SLA is nothing new and have existed in information technology for many, many years. I can tell you firsthand that SLA remains critical to the selling…

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Spot Instances

Max Effgen, January 1, 2010

Amazon AWS announced Spot Instances of EC2 a few weeks back. I have been very interested in this concept. Auction pricing should be natural for the cloud computing utility model. They will be selling spare capacity from moment to moment. The cloud is attractive since servers often site idle. Sharing…

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Cloud Computing Debate @ Economist.com

Max Effgen, November 17, 2009

Interesting reading. Worth checking this out. Some “real” posts coming soon. Economist.com: Cloud Computing Debate

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Is the enterprise finally ready for AWS?

Max Effgen, September 10, 2009

Just got an invite to a webinar co-hosted by Cast Iron Systems and Amazon AWS. I have been intrigued by Cast Iron’s integration offering for the enterprise for sometime. Their initial concept of an integration appliance has played well in the market and they now offer full cloud based services…

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Read: VMware’s vCloud API Forces Cloud Standards

Max Effgen, September 2, 2009

Great read today over at the Cloudscaling Blog on Cloud Standards. Check it out. Cloudscaling: VMware’s vCloud API Forces Cloud Standards

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Read: Zoho Partners with VMware

Max Effgen, September 1, 2009

Interesting read and follow up to My $0.02 post yesterday on Read Write Web about SaaS provider Zoho and VMWare partnering to provide on-site versions of Zoho’s SaaS suite. Go where the market takes you. Smart move. Read Write Web: Zoho Partners with VMware for Collaboration Behind the Firewall

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My $0.02 on SaaS

Max Effgen, August 31, 2009

It has been clear for awhile that a major shift has been happening in enterprise computing. It has taken time to gain traction and momentum, but it looks like Software as a Service (SaaS) is nearly there. Companies will look to adopt SaaS solutions for 2 major reasons: Lower costs…

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Amazon Virtual Private Cloud Service

Max Effgen, August 26, 2009

Amazon is introducing a new AWS service to extend to a virtual private cloud (VPC). Basically it offers the enterprise to extended an existing network via VPN to a logically isolated set of EC2 instances. From my experience selling cloud-based services, this will play well with the enterprise. Security is…

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Max Effgen

Max Effgen

Builds and grows technology companies as an entrepreneur and angel investor in technology, strategy, and clean power professionally.

Snowboarding, baseball, swimming, running, coaching, photography, backpacking and skyscraper stair climbs happen off the clock.

Also, I am a SABR Contributor, live in Seattle and from Chicago.

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