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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Google Apps in the enterprise

Max Effgen, June 10, 2009

Interesting move in the cloud application space yesterday with Google’s announcement of Google Apps Sync for Microsoft Outlook. An often touted problem of the cloud is “lock in”. The enterprise is looking to move beyond proprietary solutions and blend the best for their own competitive advantage. This announcement is the…

“Monetizing the Cloud 101”

Max Effgen, June 10, 2009

Good read @ E-Commerce Times by Ed Sullivan Monetizing the Cloud 101: The Proof Is in the Profit. The article rightly points out that the advantage in the cloud is opening up your offering. Third-party developers can then create market-specific products. Apple is specifically mentioned; however, Salesforce.com and even Twitter…

Solid read @ NYT: Apps are booming…

Max Effgen, June 8, 2009

Solid read at the New York Times: Apps Are Booming as Companies Seek a Place on Your Phone. No surprise that apps are booming. This trend has been happening since the iPhone App Store was announced. A closed platform on one network with limited hardware versions gives the developer a…

Good read on the cloud “revolution”

Max Effgen, June 6, 2009

Check this article: You Say You Want a Cloud Revolution @ GigaOM. The evolutionary/revolutionary argument can be applied to just about any technology. It is a good reminder for thinking about that next great idea.

Some photo fun

Max Effgen, June 6, 2009December 2, 2013

Was playing around with some of the Flickr photo tools recently at Big Huge Labs. My personal favorite is the “Motivator” that allows you to create Successories-style posters. I have never been much of fan of that genre and my humor leans towards sarcasm. The Sumatran tiger at Woodland Park…

Ozzie on Wave

Max Effgen, June 5, 2009

Interesting read @ CNet by Ina Fried, Ray Ozzie’s cloud hangs over the Valley. And yes, it only rains in Seattle. It is never sunny. Ever. You would not want to visit. Especially in July or August. We all grow gills.

Why did it take God 7 days to create the Earth?

Max Effgen, June 5, 2009

Joke: “Why did it take God 7 days to create the Earth?” Answer: “Because He did not have the install base.” Google Wave has captured a lot of attention since it’s announcement, but it is not production ready and will likely have a “beta” tag on it for years. And…

Good read on QR Codes

Max Effgen, June 3, 2009

I have not blogged about QR Codes, but I have been looking into them for some time. The application potential is tremendous. Codes are in our future. Check New ‘2D barcodes’ puts info at the tip of your camera phone. QR Codes are not new. Just new everywhere that is…

Favorite Eats…Seattle

Max Effgen, June 2, 2009

A mid-week, weekend-style post. I recently got word that Mario Batali and Anthony Bourdain were seen in one of my favorite places to eat, Café Presse. Nestled in between the Capitol Hill neighborhood and Seattle University, Café Presse has a great bar/café feel. The food is fantastic, especially the fries….

Wave in the Cloud…

Max Effgen, June 1, 2009

The Google Wave preview is worth the time to check out. My take, like many others, is that Google Wave is clearly aimed at Microsoft Sharepoint and Exchange. There are many cloud versions of Sharepoint-like collaboration tools already. As companies get more comfortable with their corporate email, they will be…

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Max Effgen

Max Effgen

I build and grow technology companies as an entrepreneur and angel investor, backing early-stage startups in AI, health & wellness, ultra-low power radio, and enterprise software. I test performance gear the same way I evaluate companies: what actually works in the real world.

Measure what matters. Your body keeps score.

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