The 4P’s and pricing data Max Effgen, April 8, 2012 The 4 P’s (Product, Price, Place and Promotion) are the standard Marketing Mix. This is not just MBA “marketing fluff”, the P’s are where the rubber meets the road in CRM, namely quote generation. There is a bigger but untalked about 5th P (Problems) that haunts pricing and quotes. Product…
Amazon buys Kiva Systems Max Effgen, March 19, 2012 The amazing Kiva Systems robots are now part of Amazon.com. Kiva System’s robots already have a place at Amazon’s Zappos. Now Amazon looks to likely take this technology forward in the operations and logistics side of the house. Toys-R-us is a Kiva Systems customer. Maybe this can help the Amazon…
Great investments in advertising Max Effgen, October 18, 2010 Remember when Bill Gates openly mocked IBM for sponsoring the “OS/2 Bowl”? Engadget: Microsoft to spend one billion dollars
Finding recruiters and stalking them like a pro Max Effgen, December 10, 2009 Great post from Microsoft Staffing Manager and Employee Evangelist Heather Hamilton for those 4 of you looking for a job these days… One Louder: Finding recruiters and stalking them like a pro
TwInbox: Twitter in Outlook Max Effgen, June 24, 2009 Last week @ Cloudforce Seattle, Salesforce.com demonstrated some impressive Twitter integration into their Service application. From a CRM perspective, you want to know what your customers are saying whether in sales or service. For Sales, it helps get you to personal faster. For service, it helps you show the love….
Outlook is broken Max Effgen, June 24, 2009 The Email Standards Project has started a proverbial avalanche for Microsoft via Twitter. Check TechCrunch: Microsoft, Outlook Is Broken, Says 6,000 Tweets (And Growing). Fix It. Also check Microsoft to ignore web standards in Outlook 2010 – enough is enough at Email Standards Project. To get in include the http://fixoutlook.org/…
Integration requirements for CRM, CTI Max Effgen, March 16, 2009 CTI integration with CRM systems is typically limited to Sales and Support offerings. Since phone systems change less often than other pieces of technology, these integrations have been “set and forget” when properly scoped. I have clients that have not touched the CTI integrations of deployments ever. These integrations are…
Thoughts on Project Success Max Effgen, March 4, 2009 I had a conversation recently with a friend and former colleague on the state of IT. A common theme was that for all the advances in technology, projects still fail at an alarming rate. This got me to think about two clients of mine. Both were large enterprise software companies…