Is Social Media CRM for everyone? Max Effgen, May 20, 2009 60% of Twitter Users Quit Within the First Month and this should surprise nobody. Social Media takes effort. Your client contacting you for support — and they are unhappy — takes effort. Your sales team takes time and effort to find the right people and relationships in an organization. There… Continue Reading
Windowshop-ping Max Effgen, May 19, 2009 Came across the Amazon Windowshop Beta today. Very cool use of 3D browsing and AWS. New books, music and “Music Artists We Think You Should Hear”. When this is connected to purchase history, it will give iTunes a run for its money. Continue Reading
An offhand conversation… Max Effgen, May 18, 2009 It is interesting how offhand conversations can turn to business. I was asked what I would do first in a CRM service deployment over the weekend. My answer was easy. I would learn what I already know about my customers behind my four walls then I would put it in… Continue Reading
Pratt Exposed: 2009 Fine Art Auction Exhibition Max Effgen, May 15, 2009 Pratt Fine Arts Center in Seattle provides art classes from drawing to metal and from stone to glass. I have been learning, blowing and working with glass there for 3 years. There are not many places where a layman like myself can get the exposure to professional teaching artists and… Continue Reading
The Wilco Lesson Max Effgen, May 14, 2009 I have been a fan of Wilco back to my post-college years in my hometown of Chicago. That is many, many moons. More than I like to count. Wilco is a talented band and has a dedicated fan base. Very dedicated. I received this e-mail from their list last night…. Continue Reading
User Adoption Max Effgen, May 14, 2009 User adoption is always a challenge for any CRM related project. I had a conversation last night that turned to a CRM project. A lot of very good work had been done on the metrics to measure a new self-service capability. The problem was that next to nothing was done… Continue Reading
DVR to Service CRM? Max Effgen, May 13, 2009 Xangati Helps Employees Visually Explain Trouble Tickets Through DVR Feature Interesting read over at TechCrunch. Will be interesting to see how this technology evolves. Continue Reading
Opinion on Social Media and CRM Max Effgen, May 13, 2009 Social Media has value. The value is in the network effect. It is hard to accept the idea that you need to be into Social Media because the upcoming generation over uses these tools. From Gartner (see CRM & Social Media, with featured Gartner Analyst, Ed Thompson) to venture capital… Continue Reading
Sell more with less… Max Effgen, May 12, 2009 Nice post Too many choiceson Andy Sernovitz’s blog. This is in fact true. Check out Chapter 7 of Yes!: 50 Scientifically Proven Ways to Be Persuasive. Turns out that more choices will actually increase sales of an inferior or lower priced product. Seems simple, but it is true. Today it… Continue Reading
Top Pot, Best Doughnut in town Max Effgen, May 8, 2009 Top Pot Hand-Forged Doughnuts has been a favorite for awhile now. Old fashioned doughnuts and great coffee. Very Seattle. Worth checking out when you visit. Free WiFi too. Continue Reading