Pratt Exposed: 2009 Fine Art Auction Exhibition Max Effgen, May 15, 2009 Pratt Fine Arts Center in Seattle provides art classes from drawing to metal and from stone to glass. I have been learning, blowing and working with glass there for 3 years. There are not many places where a layman like myself can get the exposure to professional teaching artists and… Continue Reading
The Wilco Lesson Max Effgen, May 14, 2009 I have been a fan of Wilco back to my post-college years in my hometown of Chicago. That is many, many moons. More than I like to count. Wilco is a talented band and has a dedicated fan base. Very dedicated. I received this e-mail from their list last night…. Continue Reading
User Adoption Max Effgen, May 14, 2009 User adoption is always a challenge for any CRM related project. I had a conversation last night that turned to a CRM project. A lot of very good work had been done on the metrics to measure a new self-service capability. The problem was that next to nothing was done… Continue Reading
DVR to Service CRM? Max Effgen, May 13, 2009 Xangati Helps Employees Visually Explain Trouble Tickets Through DVR Feature Interesting read over at TechCrunch. Will be interesting to see how this technology evolves. Continue Reading
Opinion on Social Media and CRM Max Effgen, May 13, 2009 Social Media has value. The value is in the network effect. It is hard to accept the idea that you need to be into Social Media because the upcoming generation over uses these tools. From Gartner (see CRM & Social Media, with featured Gartner Analyst, Ed Thompson) to venture capital… Continue Reading
Sell more with less… Max Effgen, May 12, 2009 Nice post Too many choiceson Andy Sernovitz’s blog. This is in fact true. Check out Chapter 7 of Yes!: 50 Scientifically Proven Ways to Be Persuasive. Turns out that more choices will actually increase sales of an inferior or lower priced product. Seems simple, but it is true. Today it… Continue Reading
Top Pot, Best Doughnut in town Max Effgen, May 8, 2009 Top Pot Hand-Forged Doughnuts has been a favorite for awhile now. Old fashioned doughnuts and great coffee. Very Seattle. Worth checking out when you visit. Free WiFi too. Continue Reading
Heavy Hitter Selling Max Effgen, May 7, 2009 Currently engrossed in Steve Martin’s Heavy Hitter Selling. Great read for anyone who has to face a prospect. The site is worth checking out as well. I found the 10 Tips to Increase Sales Whitepaper to be right on target. I hate to admit it, but I learned most of… Continue Reading
Your best salespeople Max Effgen, May 7, 2009 I was inspired a recent post on Glassy Eyes about customer service. It is true that, “your customers are your best salespeople — and they PAY you for the privilege!” This holds in every business, not just in the consumer space. Every prospect knows that every salesperson works on commission…. Continue Reading
How many channels? Max Effgen, May 6, 2009 Do you know how many different ways your customers connect with you? Really? How many times have you e-mailed the CEO of an organization to express frustration at the service you are receiving? I have done it many times. The great companies get it resolved fast. The not so great… Continue Reading