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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Tag: sales enablement

The Sales Enablement Challenge

Max Effgen, October 19, 2009

Sales Enablement offers some unique advantages to drive Sales user adoption. The ability to create new and custom collateral and to effectively collaborate on accounts address big pain points for sales. The CRM world has not implemented these technologies on an industry scale. Sales Enablement also addresses today’s market realities….

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Gist as Sales Enablement

Max Effgen, August 17, 2009

The Sales Enablement space players are currently focused on the marketing to sales side of the CRM equation. No doubt that these tools have the ability to increase user adoption. I have been a part of enough CRM deployments (over 30 to date) to know. As few weeks ago, I…

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Solid read on Sales Enablement

Max Effgen, August 14, 2009

Solid blog post at Sales Enablement provider BizSphere. The Need to Understand the Context B2B Sales People Are Operating In makes several good points. First, the way customers buy today has changed. Second, Marketing now owns the early phases of the traditional sales cycle. Third, sales will spend more time…

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Thoughts on Sales Enablement

Max Effgen, August 6, 2009

CRM solutions fail most of the time. I always wonder what is meant by fail. I have had my hand in many CRM deployments and only a 2-3 did not meet the clients expectations from initial roll-out. Those that I would consider a “fail” never aligned the technology to the…

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Max Effgen

Max Effgen

Builds and grows technology companies as an entrepreneur and angel investor backing early-stage companies in AI, health and wellness, ultra-low power radio, and enterprise software. Snowboarding, baseball, swimming, running, coaching, photography, backpacking and skyscraper stair climbs happen off the clock. Also, I am a SABR Contributor, live in Seattle and from Chicago.

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