Your best salespeople

I was inspired a recent post on Glassy Eyes about customer service. It is true that, “your customers are your best salespeople — and they PAY you for the privilege!” This holds in every business, not just in the consumer space. Every prospect knows that every salesperson works on commission. Sales can build credibility by incorporating the right reference at the right time. Smart companies will not forget that these references are also paying customers. I have seen what happens when companies forget — it is not pretty.

If you have prescription eye-glasses, I recommend checking out Glassy Eyes. Read and save yourself a lot of money.