’03 Doping List Max Effgen, July 30, 2009 Like many baseball fans, I was disappointed to learn about this article: Ortiz and Ramirez Said to Be on ’03 Doping List. The intent was never to make this list public; however, it was never destroyed. This list needs to be made public for the good of the game. I… Continue Reading
Sales Enablement Max Effgen, July 30, 2009 Recently I was asked about Sales Enablement providers. I knew of a couple but had mainly thought that the whole area was lipstick for sales/marketing content management systems (CMS). What I have since learned while doing some research for a project is that the capabilities of sales enablement have evolved… Continue Reading
The hidden support process Max Effgen, July 30, 2009 Many companies take great lengths to document and implement support processes. This is good. A documented process can provide metrics. When coupled with cost, it can provide cost per call help determine ROI. There is one support process that almost always goes overlooked and costs companies plenty. Email to the… Continue Reading
Know your customer… Max Effgen, July 29, 2009 Maybe it is the record setting heat in Seattle today, but my mind is wandering over various experiences of my career. “Know your customer” is the mantra. When you know the customer, good things happen. – Example, Client A increased user adoption to 70% of total call volume. ROI increase… Continue Reading
IBM buys SPSS Max Effgen, July 28, 2009 The big news today was IBM’s purchase of SPSS. The implications are big in the predictive analytics space and for business intelligence in general. But there is another reason for this post. Back in 1994, I had interviewed at SPSS. My father suggested I send Jack Noonan a resume directly…. Continue Reading
Know your customer… Max Effgen, July 27, 2009 This great example of “Know your customer” was just sent to me. Check Most expensive javascript ever? at Hallvord R. M. Steen’s blog. Hallvord is on the Opera Core Quality Assurance team. It is pretty hard to make a simple mistake as big as this. Millions in lost revenue. Happy… Continue Reading
HoF Max Effgen, July 26, 2009 One of the great baseball traditions happens today at the National Baseball Hall of Fame induction ceremony in Cooperstown, New York. I have been fortunate to attend several. Some great road trips and memories with my father. One year we were able to buy tickets to the Hall of Fame… Continue Reading
Not All Supply Chains Are The Same Max Effgen, July 25, 2009December 2, 2013 Because I cannot get enough of the Amazon/Zappos deal, check Read Write Web: Getting the Goods: The New Amazon/Zappos Supply Chain Story. I touched on some of this via the customer experience lens in my post: Amazon buys Zappos. Continue Reading
Kiva, the robots behind Zappos Max Effgen, July 25, 2009 More on the Amazon Zappos deal…specifically the robots. Amazon’s Acquisition of Zappos Is “A Good Thing for Kiva,” Says Robot Company’s CEO. Also check Forbes, “Bot-In-Time Delivery” for more about Kiva. Continue Reading
Tron Legacy Trailer Max Effgen, July 24, 2009 When your blog is called 12Sided, The Blog, you have to link to the Tron Legacy trailer. Tron was one of my favorites as a youngster and I am actually looking forward to this movie. I played an awful version on the family TRS-80 Model 3. Decked out with 2… Continue Reading