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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Solid Read on Cloud & Chaos

Max Effgen, August 1, 2009

Forbes has had some great coverage of the Black Hat cybersecurity conference. Here is an interesting read on little known issue with virtualization. Check out Why Cloud Computing Needs More Chaos Have a great weekend.

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Solid read on Sales Enablement

Max Effgen, July 31, 2009

I have been known to use the phrase, “Lipstick on a pig.” So this blog post on Sales Enablement below got my attention. Check it out: Is Sales Enablement just Lipstick on a Knowledge Management Pig?

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Keeping cool with Iced Coffee

Max Effgen, July 31, 2009

My first exposure to chilled coffee drinks was the ubiquitous Cold Coffee in Australia. I was on a backpack trip and could not stomach the stuff. I was young. What did I know? Record setting heat in Seattle has brought me back to ice-cold coffee. Like many people out here,…

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’03 Doping List

Max Effgen, July 30, 2009

Like many baseball fans, I was disappointed to learn about this article: Ortiz and Ramirez Said to Be on ’03 Doping List. The intent was never to make this list public; however, it was never destroyed. This list needs to be made public for the good of the game. I…

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Sales Enablement

Max Effgen, July 30, 2009

Recently I was asked about Sales Enablement providers. I knew of a couple but had mainly thought that the whole area was lipstick for sales/marketing content management systems (CMS). What I have since learned while doing some research for a project is that the capabilities of sales enablement have evolved…

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The hidden support process

Max Effgen, July 30, 2009

Many companies take great lengths to document and implement support processes. This is good. A documented process can provide metrics. When coupled with cost, it can provide cost per call help determine ROI. There is one support process that almost always goes overlooked and costs companies plenty. Email to the…

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Know your customer…

Max Effgen, July 29, 2009

Maybe it is the record setting heat in Seattle today, but my mind is wandering over various experiences of my career. “Know your customer” is the mantra. When you know the customer, good things happen. – Example, Client A increased user adoption to 70% of total call volume. ROI increase…

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IBM buys SPSS

Max Effgen, July 28, 2009

The big news today was IBM’s purchase of SPSS. The implications are big in the predictive analytics space and for business intelligence in general. But there is another reason for this post. Back in 1994, I had interviewed at SPSS. My father suggested I send Jack Noonan a resume directly….

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Know your customer…

Max Effgen, July 27, 2009

This great example of “Know your customer” was just sent to me. Check Most expensive javascript ever? at Hallvord R. M. Steen’s blog. Hallvord is on the Opera Core Quality Assurance team. It is pretty hard to make a simple mistake as big as this. Millions in lost revenue. Happy…

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HoF

Max Effgen, July 26, 2009

One of the great baseball traditions happens today at the National Baseball Hall of Fame induction ceremony in Cooperstown, New York. I have been fortunate to attend several. Some great road trips and memories with my father. One year we were able to buy tickets to the Hall of Fame…

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Max Effgen

Max Effgen

Builds and grows technology companies as an entrepreneur and angel investor backing early-stage companies in AI, health and wellness, ultra-low power radio, and enterprise software. Snowboarding, baseball, swimming, running, coaching, photography, backpacking and skyscraper stair climbs happen off the clock. Also, I am a SABR Contributor, live in Seattle and from Chicago.

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