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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Cast Iron Grilling

Max Effgen, July 24, 2009

I am originally from Chicago as is the Weber Grill. I proudly have 2 in the backyard. Charcoal only. Years ago, my parents acquired a cast iron grill for their Weber, and I have been searching for one since. The search is over. Finally. Check Cast Iron Grate and salivate….

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Commercial Apps on Force.com

Max Effgen, July 24, 2009

A lot of recent conversations on CRM have revolved around using cloud based platforms for xRM and other CRM extensions. It is a smart way to go. Check Architecting a Commercial Application on Force.com for a solid read on the topic.

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Amazon buys Zappos

Max Effgen, July 23, 2009December 2, 2013

So the big news from yesterday is Amazon buying Zappos. Cash and stock and all that. Congrats to two of my favorite online retailers. The financials are one thing and will be debated. I believe that this will be a great deal for both companies. Also, the notion that Zappos…

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WSJ: Techdom’s Two Cold Wars

Max Effgen, July 21, 2009

Great read by Holman Jenkins, Jr. in the WSJ Opinion Page discussing the recent Google OS and Office Live announcements. Check Techdom’s Two Cold Wars at the WSJ.

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Perfect the Elevator Pitch

Max Effgen, July 20, 2009

Some great advice for your next interview. Pitch yourself. Inevitably you will be shuffled from place to place and interview to interview. Why not craft your own elevator pitch? Check How to Perfect an Elevator Pitch About Yourself. I found this via LifeHacker Get Comfortable Bragging to Perfect Your Elevator…

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More zeugma please.

Max Effgen, July 20, 2009December 2, 2013

One of the great things things of print media pre-Google was the art of zeugma. It is economical. It makes you think. Unfortunately it has been a victim of the search engine age that makes most headlines vanilla as noted in a post regarding an outage at Amazon AWS six…

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Do you have any questions…

Max Effgen, July 19, 2009

If a candidate is qualified, I tend to judge by the questions the interviewee asks. It shows the level of interest and a slice of the behavioral aspects of the individual’s work approach. People that ask no questions or questions about compensation before an offer never get the job. Check…

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Starbucks tests new names

Max Effgen, July 18, 2009

Interesting article in the Seattle Times, Starbucks tests new names for stores. How do you compete with saturation? Change your name. Will be interesting to see how this works. Anyone remember all the “Seattle’s Best” stores that were shut down after the Starbucks buyout? Friends ask me all the time…

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Gallery in the Garden

Max Effgen, July 17, 2009

Red Stone Flower 2009, Glass, Stone and Metal Never needs watering. One of my favorite organizations is Pratt Fine Art Center, a nonprofit arts center offering arts education to everyone. Pratt specializes in the fire arts, stone, painting and printmaking. Fire arts is everything from hot glass to blacksmithing and…

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More love from Zappos…

Max Effgen, July 16, 2009

So I just received another upgraded shipment from Zappos. These guys are great. I order a shoe and it is delivered within 48 hours. Cannot be more satisfied. Then I read about this “calamituous RFP” (links: below) and think what kind of agencies would publicly complain? Don’t they know that…

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Max Effgen

Max Effgen

Builds and grows technology companies as an entrepreneur and angel investor backing early-stage companies in AI, health and wellness, ultra-low power radio, and enterprise software. Snowboarding, baseball, swimming, running, coaching, photography, backpacking and skyscraper stair climbs happen off the clock. Also, I am a SABR Contributor, live in Seattle and from Chicago.

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