Sales Enablement

Max Effgen,

Recently I was asked about Sales Enablement providers. I knew of a couple but had mainly thought that the whole area was lipstick for sales/marketing content management systems (CMS). What I have since learned while doing some research for a project is that the capabilities of sales enablement have evolved to include market and competitive intelligence as well as insights from the field and subject matter experts.

Worthwhile blog on Sales Enablement @ http://salesenablement.wordpress.com/

Three main Sales Enablement players of interest:

Why this is important to CRM? It will drive user adoption.
Max’s CRM Rule #1: Give Sales a reason to use CRM.

CRM