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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Sales Enablement

Max Effgen, July 30, 2009

Recently I was asked about Sales Enablement providers. I knew of a couple but had mainly thought that the whole area was lipstick for sales/marketing content management systems (CMS). What I have since learned while doing some research for a project is that the capabilities of sales enablement have evolved to include market and competitive intelligence as well as insights from the field and subject matter experts.

Worthwhile blog on Sales Enablement @ http://salesenablement.wordpress.com/

Three main Sales Enablement players of interest:

  • Salesforce Content
  • SAVO Group
  • Kadient

Why this is important to CRM? It will drive user adoption.
Max’s CRM Rule #1: Give Sales a reason to use CRM.

CRM CRMenterpriseKadientsalesforce.comSAVO

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Max Effgen

Max Effgen

Builds and grows technology companies as an entrepreneur and angel investor backing early-stage companies in AI, health and wellness, ultra-low power radio, and enterprise software. Snowboarding, baseball, swimming, running, coaching, photography, backpacking and skyscraper stair climbs happen off the clock. Also, I am a SABR Contributor, live in Seattle and from Chicago.

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