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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

The hidden support process

Max Effgen, July 30, 2009

Many companies take great lengths to document and implement support processes. This is good. A documented process can provide metrics. When coupled with cost, it can provide cost per call help determine ROI. There is one support process that almost always goes overlooked and costs companies plenty. Email to the CEO.

Nothing rolls down hill faster than an angry email to the CEO. The actual severity of the issue can vary wildly, and it puts unnecessary strain of time, attention and resources on customer service. Amazingly, this process is rarely, if ever, documented. The costs are tremendous.

Think about what happens to your team when that angry email to your CEO comes down the pipe. What does this cost your company?

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Max Effgen

Max Effgen

I build and grow technology companies as an entrepreneur and angel investor, backing early-stage startups in AI, health & wellness, ultra-low power radio, and enterprise software. I test performance gear the same way I evaluate companies: what actually works in the real world.

Measure what matters. Your body keeps score.

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