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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Is SaaS CRM Privacy Moot?

Max Effgen, September 21, 2009

A few conversations on SaaS based CRM have recently centered on privacy. The SaaS problem regardless of solution is privacy and integration into core corporate systems. Always has been. Always will. There needs to be a dose of reality though. Cloud based e-mail is reality and many companies are moving…

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WSJ: Amazon Is Selling Designs of Its Own

Max Effgen, September 18, 2009December 2, 2013

Another read on Amazon’s private brands. I would love to think that the WSJ got inspiration from my earlier post Amazon’s private brands. Plus I re-learned that Pinzon is the name of the Spanish explorer who discovered the Amazon River. In reality, the new products and accounting for “general merchandise”…

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CRM: It’s *Still* Not About the Technology

Max Effgen, September 17, 2009

A solid read by my friend and former colleague Eric Heine on the Integra Technology Consulting Blog. Eric and I delivered a very large Siebel implementation in record time many, many moons ago. He is a true leader in CRM implementations and decries “package slamming”. To add my $0.02, user…

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The FORD model

Max Effgen, September 15, 2009

Interesting read on the Verasage Institute blog on consulting. Check FORD – a model for consulting. The Findings, Options, Recommendations and Decisions steps bring to mind the keep it simple mantra. Question: How do you know if you are overpaying for consulting? Answer: If you ask the consultant the time…

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Gist beta going live

Max Effgen, September 15, 2009December 2, 2013

Gist makes the move from private beta to public this morning. I have been a beta user for awhile and think highly of the product. If you are in Sales, Sales Operations, Sales Enablement or just want your inbox to be more functional, try it out. Check out my earlier…

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Solid read: Social Media is from Mars…

Max Effgen, September 14, 2009

Check out this solid read on social media and the enterprise Gia Lyons’ Connected blog. Interesting stuff. Social Media is from Mars, Enterprise 2.0 is from Venus Happy Monday.

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Hail to the Victors!

Max Effgen, September 13, 2009

Very excited that my alma mater, Michigan, beat Notre Dame yesterday. Great game. Greg Matthews catches the game-winning touchdown Saturday. Clif Reeder/Michigan Daily

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Is the enterprise finally ready for AWS?

Max Effgen, September 10, 2009

Just got an invite to a webinar co-hosted by Cast Iron Systems and Amazon AWS. I have been intrigued by Cast Iron’s integration offering for the enterprise for sometime. Their initial concept of an integration appliance has played well in the market and they now offer full cloud based services…

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Amazon Widgets

Max Effgen, September 8, 2009

Mitch Joel’s Six Pixels of Separation blog is a must read for marketing, branding and social media. Check his What’s In Your Bag? post for some an interesting take on Amazon Widgets. I took a turn creating my own widget about some of the coffee related products I have blogged…

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Project Success

Max Effgen, September 7, 2009

Over the long weekend, I had a conversation with a friend and former colleague on the state of the enterprise. The common theme centered on the advances in technology and that projects still fail at an alarming rate. This made me recall an earlier post on project success. Many many…

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Max Effgen

Max Effgen

Builds and grows technology companies as an entrepreneur and angel investor backing early-stage companies in AI, health and wellness, ultra-low power radio, and enterprise software. Snowboarding, baseball, swimming, running, coaching, photography, backpacking and skyscraper stair climbs happen off the clock. Also, I am a SABR Contributor, live in Seattle and from Chicago.

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