WSJ: Amazon Is Selling Designs of Its Own Max Effgen, September 18, 2009December 2, 2013 Another read on Amazon’s private brands. I would love to think that the WSJ got inspiration from my earlier post Amazon’s private brands. Plus I re-learned that Pinzon is the name of the Spanish explorer who discovered the Amazon River. In reality, the new products and accounting for “general merchandise” are getting mainstream attention. WSJ: Amazon Is Selling Designs of Its Own Disclosure: The wife is employed by Amazon, but she steadfastly refuses to read my blog. weekend/coffee amazonpinzonreadsWSJ