CRM: It’s *Still* Not About the Technology Max Effgen, September 17, 2009 A solid read by my friend and former colleague Eric Heine on the Integra Technology Consulting Blog. Eric and I delivered a very large Siebel implementation in record time many, many moons ago. He is a true leader in CRM implementations and decries “package slamming”. To add my $0.02, user adoption is key in any type of CRM implementation, and a client will be as successful as they want to be. To slam in a package without the proper consideration for your process and your team does not make “sense or cents”. Link CRM: It’s *Still* Not About the Technology CRM CRMIntegra Techologyreads