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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Is it the world’s smoothest brew?

Max Effgen, May 31, 2009

Came across this on Lifehacker, Use an AeroPress for Small Servings of Coffee, and realized it had been awhile since I had posted anything coffee related. The AeroPress looks interesting and should make a good cup. They claim it is the world’s smoothest brew. Cannot comment on that, but it…

Know your customer…

Max Effgen, May 30, 2009

Nice little post by Andy Sernovitz: BtoB vs BtoC: Don’t gouge me at work and expect me to buy at home. I have had similar experiences with other online merchants. Since signing up for Amazon Prime, I always check them first. Great selection for office and home. Need expensive Gillette…

A cloud favorite…

Max Effgen, May 29, 2009

Picnik is a great online photo editing tool. It is dead simple. Think Adobe Photoshop Elements on the web. For free. The company is a darling of the Seattle startup scene and has won many recent awards. It works on Flickr, PhotoWorks, Facebook, MySpace, Picasa Web Albums, Photobucket, Webshots, Lexmark…

“Grease the groove”

Max Effgen, May 28, 2009

I have noticed a common thread in some distinct readings. This common thread relates to positive habits and how to build them. Fitness, personal or professional habits can be shaped if you, “Grease the groove.” Russian Kettlebell guru, Pavel Tsatouline coined the term. He uses it to describe synaptic facilitation…

Mobile Convergence

Max Effgen, May 27, 2009

Interesting read over at Ars Technica: Canonical developers aim to make Android apps run on Ubuntu. As computers get smaller and phones become more functional, it seems to be a natural step to run the same applications on multiple devices. Interesting that this would start in the Linux domain given…

A little Svenska Dansband…

Max Effgen, May 26, 2009

Some levity for this short week. I came across Svenska Dansband months ago and it always brings a smile to my face. A friend from Sweden tells me that this these bands a huge in rural Sweden and are akin to country & western bands mixed with a dash of…

Plug the Cloud

Max Effgen, May 25, 2009

Interesting read over the weekend at NY Times. Plugging In $40 Computers goes into the world of mini-servers about the size of a large DC Charger. With 512 MB Flash, 512 MB RAM, USB and Gigabit Ethernet, these computers have some chops. No video though. Obvious uses around the house…

MyPressi Thumbs Down. JoeMo Thumbs…

Max Effgen, May 23, 2009

I came across the MyPressi TWIST a few weeks ago. Initially, I was excited that I could have a new toy and doppio espresso wherever and whenever. My take: Over engineered and very expensive. Better option for coffee on the go is French (or Freedom) Press and a JoeMo travel…

Favorite Eats…SoHo

Max Effgen, May 23, 2009

A friend recently returned from a business trip to NYC. It got me thinking of some of my favorite restaurants down in the SoHo neighborhood of Manhattan. Next time I hit the Big Apple, you will find me at one of these places. Balthazar would be my first choice. There…

Interesting read: P&G’s leadership machine…

Max Effgen, May 22, 2009

One of the admirable qualities of P&G is that they know their strengths. Check out P&G’s leadership machine to learn more about how P&G builds leaders. I have been following A.G. Lafley’s career for some time since we both are alumni of Fenwick High School. One of the best books…

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Max Effgen

Max Effgen

I build and grow technology companies as an entrepreneur and angel investor, backing early-stage startups in AI, health & wellness, ultra-low power radio, and enterprise software. I test performance gear the same way I evaluate companies: what actually works in the real world.

Measure what matters. Your body keeps score.

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