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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

If complaints are down, customer service is better.

Max Effgen, April 8, 2009

How do you measure the effectiveness of customer service?

In a traditional enterprise software model, customer maintenance revenue was a great measure of the effectiveness of customer service. In the Cloud subscription-based world, maintenance revenue does not exist. So how do you measure? It is certainly not by measuring complaints.

CRM CRMenterprise

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Max Effgen

Max Effgen

I build and grow technology companies as an entrepreneur and angel investor, backing early-stage startups in AI, health & wellness, ultra-low power radio, and enterprise software. I test performance gear the same way I evaluate companies: what actually works in the real world.

Measure what matters. Your body keeps score.

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