Gist as Sales Enablement Max Effgen, August 17, 2009 The Sales Enablement space players are currently focused on the marketing to sales side of the CRM equation. No doubt that these tools have the ability to increase user adoption. I have been a part of enough CRM deployments (over 30 to date) to know. As few weeks ago, I… Continue Reading
iGoogle is Now Social Max Effgen, August 15, 2009 iGoogle is Now Social: Google Launches Social Gadgets Google Gadgets now have social features. This will be very interesting. I have developed Google Gadgets. Making them social is a great move. Like the linked Read Write Web article states, it will be a little while before the developer community makes… Continue Reading
Solid read on Sales Enablement Max Effgen, August 14, 2009 Solid blog post at Sales Enablement provider BizSphere. The Need to Understand the Context B2B Sales People Are Operating In makes several good points. First, the way customers buy today has changed. Second, Marketing now owns the early phases of the traditional sales cycle. Third, sales will spend more time… Continue Reading
Is Sales strategic? Max Effgen, August 13, 2009 I have been digging into the Sales Enablement space lately. Initially my focus was on user adoption of CRM systems. Sales Enablement implemented properly will boost user adoption of sales force automation tools under the CRM fold. One concern I have is how sales enablement systems are being sold. “Clone… Continue Reading
The C.R.M Iceberg and Social Software Max Effgen, August 12, 2009 Check out The C.R.M Iceberg and Social Software post. Very solid read on the sCRM space by Ross Mayfield at the Socialtext Blog. He makes some interesting points such as people as a platform. In my experience, organizations that have great customer relationships have always fostered information sharing within. Call… Continue Reading
Brewing Turkish Coffee Max Effgen, August 10, 2009 Turkish coffee came up in conversation over this weekend. It is a great cup but requires effort. Check out CoffeeGeek for a great how-to and many more coffee related topics than I can cover. CoffeeGeek: Brewing Turkish Coffee Continue Reading
The Tragedy of the Coffee Shop Max Effgen, August 9, 2009 Solid read about coffee shops by Joey deVilla @ Coffee and Code. The Tragedy of the Coffee Shop covers the growing angst between coffee shop owners and cyber-squatting customers. There are cafes I prefer to meet people to talk because there is no free WiFi, and thus no laptops and… Continue Reading
amzn.com URL Shortner Max Effgen, August 9, 2009 This is interesting and borderline funny. Amazon has created its own URL shortener for products. See TechFlash Amazon creates its own URL shortener for products. Basically the idea is to make it easier to post product links to Twitter and other social media. It has some simple rules and looks… Continue Reading
Free Wallpaper Max Effgen, August 7, 2009 As my 2 regular readers know, photography is a hobby bordering on obsession. My portfolio site Salmon Bay Photography has freely available (for personal, non-commercial use) Wallpaper images for download. Check out Salmon Bay Photography | Free Wallpaper. Have a great weekend! Continue Reading
Thoughts on Sales Enablement Max Effgen, August 6, 2009 CRM solutions fail most of the time. I always wonder what is meant by fail. I have had my hand in many CRM deployments and only a 2-3 did not meet the clients expectations from initial roll-out. Those that I would consider a “fail” never aligned the technology to the… Continue Reading