The C.R.M Iceberg and Social Software Max Effgen, August 12, 2009 Check out The C.R.M Iceberg and Social Software post. Very solid read on the sCRM space by Ross Mayfield at the Socialtext Blog. He makes some interesting points such as people as a platform. In my experience, organizations that have great customer relationships have always fostered information sharing within. Call it a trickle down effect. CRM CRMreadssCRMsocial