Gist as Sales Enablement

The Sales Enablement space players are currently focused on the marketing to sales side of the CRM equation. No doubt that these tools have the ability to increase user adoption. I have been a part of enough CRM deployments (over 30 to date) to know. As few weeks ago, I was asked in conversation about where I thought the CRM market was headed. Sales enablement and other productivity tools came to mind. One such application is Gist. In a nutshell, Gist allows to to keep up with your contacts, their blogs, tweets, and news. It is powerful stuff. I have used for meeting prep and background research. Example, I am meeting a CEO this week. Turns out that we had traded a few emails on a tech forum over the past couple of years. Gist highlighted those emails. They were in a nested folder. I would have missed them otherwise. Now, I can incorporate those threads into the conversation.

The Gist business model may be the Sales Enablement pitch. The ability to provide clarity around contacts, prospects and clients will be a powerful selling point to the enterprise. No need to “clone” your best reps. Your best reps already do what Gist does.

They get the Gist. Pun intended.

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