Know your customer… Max Effgen, October 23, 2009 A “Know your customer” re-post. Have a great weekend. “Know your customer” is the mantra. When you know the customer, good things happen. – Example, Client A increased user adoption to 70% of total call volume. ROI increase 25% in one quarter. When you know your customer, you can spot… Continue Reading
Read “A kinder, gentler cloud” Max Effgen, October 22, 2009 Solid read on the state of the cloud @ Fortune Brainstorm Tech: A kinder, gentler cloud. Check it out. Continue Reading
The business-to-business of Gist Max Effgen, October 21, 2009December 2, 2013 Nice review of Gist on ZDNet: The business-to-business of Gist I have been a beta user of Gist for awhile and have been pleased at the improvements that they have been able to make to a very cool product. I see Gist as a great Sales CRM play in the… Continue Reading
Read Getting Started with Disruptive Business Design Max Effgen, October 20, 2009 Nice read on disruptive businesses by John Sviokla at Harvard Business Blog. Check HBB: Getting Started with Disruptive Business Design It made me think about the future of CRM. Salesforce.com over turned the market leaders and is now the market leader. What will disrupt Salesforce? Is it new technologies that… Continue Reading
The Sales Enablement Challenge Max Effgen, October 19, 2009 Sales Enablement offers some unique advantages to drive Sales user adoption. The ability to create new and custom collateral and to effectively collaborate on accounts address big pain points for sales. The CRM world has not implemented these technologies on an industry scale. Sales Enablement also addresses today’s market realities…. Continue Reading
Coffee experts describe the coffee they love Max Effgen, October 18, 2009 Interesting article and graphic on coffee in today’s Seattle Times. I am partial to Kona with price being the only major obstacle to drinking it daily. Seattle Times: Taster’s Choice: Coffee experts describe the coffee they love Continue Reading
Seattle Coffee Houses – Belltown Max Effgen, October 16, 2009 3 great coffee houses in the Belltown neighborhood just north of downtown Seattle. If they are on this list, they are worth checking out. Uptown Espresso at 4th and Wall is a great meeting space with free WiFi. Home of the “Velvet Foam”. Top Pot Hand-Forged Doughnuts has been a… Continue Reading
Social CRM Questions Max Effgen, October 15, 2009 My $0.02 on questions you need to answer in mapping out your Social CRM strategy: Where are your customers? Where do they go when they have issues with your products and services? How open is that conversation? How are you making them successful? What keeps them from flaming the CEO?… Continue Reading
You should check: Phone Sales Strategies for new Startups Max Effgen, October 13, 2009 I did miss the meeting, but not the slides. Worthwhile slides, video and post by Bryan Starbuck: Phone Sales Strategies for new Startups Continue Reading
Read WSJ Why Email No Longer Rules Max Effgen, October 13, 2009 Been very busy and unable to blog as much as normal. Solid read today worth checking out by Jessica Vascellaro in the WSJ Why Email No Longer Rules… Continue Reading