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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Know your customer…

Max Effgen, October 23, 2009

A “Know your customer” re-post. Have a great weekend.

“Know your customer” is the mantra.

When you know the customer, good things happen.
– Example, Client A increased user adoption to 70% of total call volume. ROI increase 25% in one quarter.

When you know your customer, you can spot trouble a mile away.
– Example, Client B re-organized and has a new executive sponsor. He has called the ROI model into question.

When you know your customer, the relationship goes beyond business.
– Example, Client C asks for advice on improving the ROI model and photography equipment for his vacation.

CRM thoughts CRMenterprisethoughts

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Max Effgen

Max Effgen

Builds and grows technology companies as an entrepreneur and angel investor backing early-stage companies in AI, health and wellness, ultra-low power radio, and enterprise software. Snowboarding, baseball, swimming, running, coaching, photography, backpacking and skyscraper stair climbs happen off the clock. Also, I am a SABR Contributor, live in Seattle and from Chicago.

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