Know your customer… Max Effgen, October 23, 2009 A “Know your customer” re-post. Have a great weekend. “Know your customer” is the mantra. When you know the customer, good things happen. – Example, Client A increased user adoption to 70% of total call volume. ROI increase 25% in one quarter. When you know your customer, you can spot trouble a mile away. – Example, Client B re-organized and has a new executive sponsor. He has called the ROI model into question. When you know your customer, the relationship goes beyond business. – Example, Client C asks for advice on improving the ROI model and photography equipment for his vacation. CRM thoughts CRMenterprisethoughts