Social CRM Questions

My $0.02 on questions you need to answer in mapping out your Social CRM strategy:

  • Where are your customers?
  • Where do they go when they have issues with your products and services?
  • How open is that conversation?
  • How are you making them successful?
  • What keeps them from flaming the CEO?
  • How many are willing references?
  • Where is your organization’s focus?

Any others?

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