Is it time for Marketing to get out of its own way? Max Effgen, April 21, 2010 Worthwhile read at Mitchel Joel’s blog. Check it out. Six Pixels of Separation: People Should Not See Marketing Continue Reading
Simple Truths: KYC Max Effgen, April 7, 2010 When you know your customer (KYC), good things happen. – Example, Client A increased user adoption to 70% of total call volume. ROI increase 25% in one quarter. When you know your customer, you can spot trouble a mile away. – Example, Client B re-organized and has a new executive… Continue Reading
Snow Leopard Wallpaper Max Effgen, March 14, 2010 I finally got a decent shot of one of the two snow leopard cubs at Woodland Park Zoo. Mac fanboys can rejoice! These cubs are a tough shoot. They are very quick and curious and seem to know how to not be photographed. Enjoy the wallpaper. I will keep photographing… Continue Reading
Life isn’t… Max Effgen, March 13, 2010 Weekend thought… “Life isn’t about finding yourself. Life is about creating yourself.” ~George Bernard Shaw Continue Reading
Eyeglasses Online Max Effgen, March 6, 2010 In the past week, I have been hit up twice for this information, so the time is right for the blog post. Almost 2 years ago, I realized that I needed glasses. The 20/10’s of my youth were done. I got a very nice pair at one of the cool… Continue Reading
“Joel on Software” blog is coming to an end Max Effgen, March 4, 2010 Big news that Joel Spolsky is ending his Joel on Software blog as announced in Inc. The money quote: To really work, Sierra observed, an entrepreneur’s blog has to be about something bigger than his or her company and his or her product. This sounds simple, but it isn’t. It… Continue Reading
Business Advice From Van Halen Max Effgen, February 28, 2010 I have been a big fan of Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath. It is engaging and practical and a worthwhile read. I have found myself recommending it lately. Great resources on their website as well. I am looking forward to… Continue Reading
Quote of the Week Max Effgen, February 26, 2010 Hide your craziness behind a beautiful smile. And don’t worry, that’s all you need. ~ Paulo Coelho Happy Friday! Continue Reading
Eclipse MP3, slick iPod Shuffle knock-off. Max Effgen, February 24, 2010 Recently my trusty Creative MuVo mp3 player has been having a tough time with AAA battery life. I use this player for working out and long runs because I know that I will inevitably crush one of my iPods — and that just can’t happen. It is simple and holds… Continue Reading
Gist as a small business CRM tool Max Effgen, February 23, 2010December 2, 2013 I have blogged a bunch on Gist over the last year. The Seattle startup has some nice traction going for it. It seemed pretty clear to me from the beginning that Gist would be a great CRM and/or Sales Enablement tool for the small to mid-size market. Check this nice… Continue Reading