Blue Angels Max Effgen, August 6, 2010 The Blue Angels are back in Seattle for Seafair. With a few days off, I took the kids down to see them. It was quite a thrill. Have a great Seafair and weekend! Continue Reading
The Value of Stories Max Effgen, July 8, 2010 Came across this and found it interesting. Happy Summer. The Double Think:The Value of Stories Continue Reading
10 Ways to Be Your Own Boss Max Effgen, June 20, 2010 Came across this on Inc. and it is worth the 20 minutes. Check: Fred Wilson: 10 Ways to Be Your Own Boss Continue Reading
Commoditization Myths Max Effgen, May 27, 2010 Long time, no-post. Been busy in the good way. A trend over the past few years is talk of commoditization of products, features and generally everything. Is the current market seems to be headed towards rampant commoditization? Check these two excellent articles that say this is not true. MIT Review:… Continue Reading
It’s all about the “grind” Max Effgen, May 14, 2010 Nice read on espresso in the Atlantic. Better grind, better espresso. Been saying it for years. Check it out. Happy Weekend! The Atlantic: A Winning Formula for Traditional Espresso Continue Reading
Amazon + Netflix Rumors (again) Max Effgen, May 13, 2010 If there is one e-commerce rumor that never seems to die, it is Amazon buying Netflix. I just do not see it happening, yet shares jumped again on the persistent rumors. From my July 2009 post: First, a deal with Netflix has been speculated for many years. The overlaps are… Continue Reading
An unlikely duo Max Effgen, May 6, 2010 Interesting read in the latest Forbes on Wal-Mart and Patagonia’s efforts on sustainability. Patagonia pioneered and is helping Wal-Mart. Funny, that did not make it in to the most recent Patagonia catalog that hit my mailbox. Glad to see that sustainability is gaining mainstream traction. Forbes: Wal-Mart, Patagonia Team To… Continue Reading
Quote Generation Max Effgen, May 5, 2010 The 4 P’s (Product, Price, Place and Promotion) are the standard Marketing Mix. This is not just “marketing fluff” the P’s are where the rubber meets the road in CRM, namely quote generation. The 5th P (Problems) still exist with quote generation today. Product and pricing data are integrated with… Continue Reading
Blue Ocean Strategy vs The Art of War Max Effgen, April 26, 2010 One thing I know about myself is that I am better when I have a full plate. To stay busy, I enrolled in the Evening MBA program at University of Washington’s Foster School of Business last fall. I have been impressed with the curriculum and faculty. The Blue Ocean Strategy… Continue Reading
The Dueling Fiddlers – Back in Black Max Effgen, April 25, 2010 Found this today and it worth the 3:05. Have a great weekend. Check: The Dueling Fiddlers Continue Reading