Business Advice From Van Halen Max Effgen, February 28, 2010 I have been a big fan of Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath. It is engaging and practical and a worthwhile read. I have found myself recommending it lately. Great resources on their website as well. I am looking forward to digging into their new book Switch: How to Change Things When Change Is Hard. As part of the inevitable book launch, they have been producing articles and blog posts fast and furious. I came across this one on Van Halen from Heather Hamilton and her excellent One Louder blog. Turns out that the brown M&M’s were used as a signal to make sure their contracts were read and understood. I never did get to see Van Halen in their prime (pre-Hagar). Since I grew up in Chicago, we will always have that summer of 1984, Jump and the Chicago Cubs. I did get a chance to catch DLR at the House of Blues in Hollywood for a New Year’s Eve bash a few years ago. No doubt DLR is a party. Great time and great show. I still truly think that “Panama” should be the national anthem of Panama. Fast Company: Business Advice From Van Halen Heather Hamilton: As suspected, David Lee Roth is a business genius. reads thoughts chip and dan heathdavid lee rothfastcompanyreadsvan halen