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The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Business Advice From Van Halen

Max Effgen, February 28, 2010

I have been a big fan of Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath. It is engaging and practical and a worthwhile read. I have found myself recommending it lately. Great resources on their website as well.

I am looking forward to digging into their new book Switch: How to Change Things When Change Is Hard. As part of the inevitable book launch, they have been producing articles and blog posts fast and furious. I came across this one on Van Halen from Heather Hamilton and her excellent One Louder blog. Turns out that the brown M&M’s were used as a signal to make sure their contracts were read and understood.

I never did get to see Van Halen in their prime (pre-Hagar). Since I grew up in Chicago, we will always have that summer of 1984, Jump and the Chicago Cubs. I did get a chance to catch DLR at the House of Blues in Hollywood for a New Year’s Eve bash a few years ago. No doubt DLR is a party. Great time and great show. I still truly think that “Panama” should be the national anthem of Panama.

Fast Company: Business Advice From Van Halen

Heather Hamilton: As suspected, David Lee Roth is a business genius.

reads thoughts chip and dan heathdavid lee rothfastcompanyreadsvan halen

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Max Effgen

Max Effgen

Builds and grows technology companies as an entrepreneur and angel investor backing early-stage companies in AI, health and wellness, ultra-low power radio, and enterprise software. Snowboarding, baseball, swimming, running, coaching, photography, backpacking and skyscraper stair climbs happen off the clock. Also, I am a SABR Contributor, live in Seattle and from Chicago.

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