Simple Truths: KYC

When you know your customer (KYC), good things happen.
– Example, Client A increased user adoption to 70% of total call volume. ROI increase 25% in one quarter.

When you know your customer, you can spot trouble a mile away.
– Example, Client B re-organized and has a new executive sponsor. He has called the ROI model into question.

When you know your customer, the relationship goes beyond business.
– Example, Client C asks for advice on improving the ROI model and photography equipment for his vacation.