Why did it take God 7 days to create the Earth? Max Effgen, June 5, 2009 Joke: “Why did it take God 7 days to create the Earth?” Answer: “Because He did not have the install base.” Google Wave has captured a lot of attention since it’s announcement, but it is not production ready and will likely have a “beta” tag on it for years. And… Continue Reading
Good read on QR Codes Max Effgen, June 3, 2009 I have not blogged about QR Codes, but I have been looking into them for some time. The application potential is tremendous. Codes are in our future. Check New ‘2D barcodes’ puts info at the tip of your camera phone. QR Codes are not new. Just new everywhere that is… Continue Reading
Is it the world’s smoothest brew? Max Effgen, May 31, 2009 Came across this on Lifehacker, Use an AeroPress for Small Servings of Coffee, and realized it had been awhile since I had posted anything coffee related. The AeroPress looks interesting and should make a good cup. They claim it is the world’s smoothest brew. Cannot comment on that, but it… Continue Reading
Know your customer… Max Effgen, May 30, 2009 Nice little post by Andy Sernovitz: BtoB vs BtoC: Don’t gouge me at work and expect me to buy at home. I have had similar experiences with other online merchants. Since signing up for Amazon Prime, I always check them first. Great selection for office and home. Need expensive Gillette… Continue Reading
“Grease the groove” Max Effgen, May 28, 2009 I have noticed a common thread in some distinct readings. This common thread relates to positive habits and how to build them. Fitness, personal or professional habits can be shaped if you, “Grease the groove.” Russian Kettlebell guru, Pavel Tsatouline coined the term. He uses it to describe synaptic facilitation… Continue Reading
Mobile Convergence Max Effgen, May 27, 2009 Interesting read over at Ars Technica: Canonical developers aim to make Android apps run on Ubuntu. As computers get smaller and phones become more functional, it seems to be a natural step to run the same applications on multiple devices. Interesting that this would start in the Linux domain given… Continue Reading
Plug the Cloud Max Effgen, May 25, 2009 Interesting read over the weekend at NY Times. Plugging In $40 Computers goes into the world of mini-servers about the size of a large DC Charger. With 512 MB Flash, 512 MB RAM, USB and Gigabit Ethernet, these computers have some chops. No video though. Obvious uses around the house… Continue Reading
Interesting read: P&G’s leadership machine… Max Effgen, May 22, 2009 One of the admirable qualities of P&G is that they know their strengths. Check out P&G’s leadership machine to learn more about how P&G builds leaders. I have been following A.G. Lafley’s career for some time since we both are alumni of Fenwick High School. One of the best books… Continue Reading
Sell more with less… Max Effgen, May 12, 2009 Nice post Too many choiceson Andy Sernovitz’s blog. This is in fact true. Check out Chapter 7 of Yes!: 50 Scientifically Proven Ways to Be Persuasive. Turns out that more choices will actually increase sales of an inferior or lower priced product. Seems simple, but it is true. Today it… Continue Reading
Heavy Hitter Selling Max Effgen, May 7, 2009 Currently engrossed in Steve Martin’s Heavy Hitter Selling. Great read for anyone who has to face a prospect. The site is worth checking out as well. I found the 10 Tips to Increase Sales Whitepaper to be right on target. I hate to admit it, but I learned most of… Continue Reading