Sell more with less…

Nice post Too many choiceson Andy Sernovitz’s blog. This is in fact true. Check out Chapter 7 of Yes!: 50 Scientifically Proven Ways to Be Persuasive. Turns out that more choices will actually increase sales of an inferior or lower priced product. Seems simple, but it is true. Today it is Dell that allows you to build your own. Apple essentially tells you what you want. Back in the 80’s this was classic McDonald’s and Burger King advertising. McDonald’s with their “American Meat and Potatoes” campaigns and Burger King with the “Have it your way” slogans.

Check out Yes! It is a very interesting read. The chapters are vignettes that make it easy to pick up and put down and later reference.