Know your customer…

Nice little post by Andy Sernovitz: BtoB vs BtoC: Don’t gouge me at work and expect me to buy at home.

I have had similar experiences with other online merchants. Since signing up for Amazon Prime, I always check them first. Great selection for office and home. Need expensive Gillette Mach 5 razors? Check Amazon. Need DVD+R DL discs at prices better than Staples and Office Max? Check Amazon. Our neighborhood is one of the few in the Seattle area that is open to Amazon Fresh, a Peapod like concept service that is being tested. Amazon is competing for your dollar everywhere. Online merchants that do not adjust to this reality will not win.

Yes, my wife does work at Amazon, but even she is not one of my 2 readers…