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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

The C.R.M Iceberg and Social Software

Max Effgen, August 12, 2009

Check out The C.R.M Iceberg and Social Software post. Very solid read on the sCRM space by Ross Mayfield at the Socialtext Blog. He makes some interesting points such as people as a platform. In my experience, organizations that have great customer relationships have always fostered information sharing within. Call…

Brewing Turkish Coffee

Max Effgen, August 10, 2009

Turkish coffee came up in conversation over this weekend. It is a great cup but requires effort. Check out CoffeeGeek for a great how-to and many more coffee related topics than I can cover. CoffeeGeek: Brewing Turkish Coffee

The Tragedy of the Coffee Shop

Max Effgen, August 9, 2009

Solid read about coffee shops by Joey deVilla @ Coffee and Code. The Tragedy of the Coffee Shop covers the growing angst between coffee shop owners and cyber-squatting customers. There are cafes I prefer to meet people to talk because there is no free WiFi, and thus no laptops and…

amzn.com URL Shortner

Max Effgen, August 9, 2009

This is interesting and borderline funny. Amazon has created its own URL shortener for products. See TechFlash Amazon creates its own URL shortener for products. Basically the idea is to make it easier to post product links to Twitter and other social media. It has some simple rules and looks…

Free Wallpaper

Max Effgen, August 7, 2009

As my 2 regular readers know, photography is a hobby bordering on obsession. My portfolio site Salmon Bay Photography has freely available (for personal, non-commercial use) Wallpaper images for download. Check out Salmon Bay Photography | Free Wallpaper. Have a great weekend!

Thoughts on Sales Enablement

Max Effgen, August 6, 2009

CRM solutions fail most of the time. I always wonder what is meant by fail. I have had my hand in many CRM deployments and only a 2-3 did not meet the clients expectations from initial roll-out. Those that I would consider a “fail” never aligned the technology to the…

Twenty-One Top Twitter Tips

Max Effgen, August 5, 2009

Great read on Twitter over at Forbes. Check Twenty-One Top Twitter Tips. Is it Wednesday already?

Great read at Cloudscaling

Max Effgen, August 4, 2009

Randy Bias’ Cloudscaling blog has a must read for anyone interested in Cloud Computing: The ‘Cloud’ Is NOT Outsourcing. Check it out.

Tuesday Reads

Max Effgen, August 4, 2009

Two worthwhile reads for your Tuesday: How to Network With Busy People because the people you want to be networking with are busy. How marketers build relationships in the CPG (Consumer Packed Goods) space, but it is applicable to just about any CRM relationship. Readers and Leaders.

R2D2 Translator

Max Effgen, August 3, 2009

A little bit of fun to make just that much less productive. Check R2D2 Translator. Thanks R2!

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Max Effgen

Max Effgen

I build and grow technology companies as an entrepreneur and angel investor, backing early-stage startups in AI, health & wellness, ultra-low power radio, and enterprise software. I test performance gear the same way I evaluate companies: what actually works in the real world.

Measure what matters. Your body keeps score.

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