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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Amazon Killing Mobile Apps…

Max Effgen, July 8, 2009

Most mobile applications are content based. Personally, I would like to see less content specific applications and more applications that solve existing problems (i.e. cross-platform, carrier) with mobile devices. Having researched the space, I understand why most developers choose to go with a content based application. Application development is not…

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Ace the Interview

Max Effgen, July 7, 2009

Solid read at the Harvard Business Blog. Check Ace the Interview by David Silverman. Some sound advice when you land that interview. Glad to see that I am not the only one blogging about this topic. Readers are Leaders.

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The new phone screen…

Max Effgen, July 7, 2009

More than ever the phone screen is making deep dives into questions typically reserved for the interview. In reality there is really no difference between a phone screen and a sales call. Present yourself in lieu of a product and land the face-to-face. Here are some tips that help me…

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About your resume…

Max Effgen, July 6, 2009

It is not about you. Think about the current employment situation. Tons of qualified talent on the market competing for a few open slots. The reality is that if your resume does not separate you from the qualified crowd, you will not interview. Think about what the hiring manager really…

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Portable Espresso = Handpresso

Max Effgen, July 5, 2009

I came across the Handpresso while shopping at the Seattle Flagship REI store. It is truly portable. Hand pump operated and uses the standard Easy Serving Espresso (E.S.E.) pod. This is a device that I would actually take into the backcountry. Pack-in/Pack-out does not work well with loose coffee grounds….

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Coffee Drinks Illustrated

Max Effgen, July 5, 2009

Coffee Drinks Illustrated by Lokesh Dhakar is an impressive illustration of the variety of espresso drinks. Being a coffee fiend, I like it. Looks like he is channeling his inner Edward Tufte. I found this via LifeHacker.

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Upcoming @ 12sided…

Max Effgen, June 25, 2009

Taking a little break from blogging. Post July 4 will have lots of good stuff on xRM, behavioral interviewing, the cloud, and of course, coffee.

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TwInbox: Twitter in Outlook

Max Effgen, June 24, 2009

Last week @ Cloudforce Seattle, Salesforce.com demonstrated some impressive Twitter integration into their Service application. From a CRM perspective, you want to know what your customers are saying whether in sales or service. For Sales, it helps get you to personal faster. For service, it helps you show the love….

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Outlook is broken

Max Effgen, June 24, 2009

The Email Standards Project has started a proverbial avalanche for Microsoft via Twitter. Check TechCrunch: Microsoft, Outlook Is Broken, Says 6,000 Tweets (And Growing). Fix It. Also check Microsoft to ignore web standards in Outlook 2010 – enough is enough at Email Standards Project. To get in include the http://fixoutlook.org/…

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Solid read on Bootstrapping

Max Effgen, June 23, 2009

Check TechFlash Guest post: Bootstrapping and the infinite runway by Hillel Cooperman. Solid read. Since the “at bats” phase is used, I like to think of Babe Ruth. He led the American League in strikeouts 5 times in 1918, 1923, 1924, 1927 and 1928. In 1927 hit 60 home runs,…

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Max Effgen

Max Effgen

Builds and grows technology companies as an entrepreneur and angel investor backing early-stage companies in AI, health and wellness, ultra-low power radio, and enterprise software. Snowboarding, baseball, swimming, running, coaching, photography, backpacking and skyscraper stair climbs happen off the clock. Also, I am a SABR Contributor, live in Seattle and from Chicago.

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