About your resume… Max Effgen, July 6, 2009 It is not about you. Think about the current employment situation. Tons of qualified talent on the market competing for a few open slots. The reality is that if your resume does not separate you from the qualified crowd, you will not interview. Think about what the hiring manager really… Continue Reading
Portable Espresso = Handpresso Max Effgen, July 5, 2009 I came across the Handpresso while shopping at the Seattle Flagship REI store. It is truly portable. Hand pump operated and uses the standard Easy Serving Espresso (E.S.E.) pod. This is a device that I would actually take into the backcountry. Pack-in/Pack-out does not work well with loose coffee grounds…. Continue Reading
Coffee Drinks Illustrated Max Effgen, July 5, 2009 Coffee Drinks Illustrated by Lokesh Dhakar is an impressive illustration of the variety of espresso drinks. Being a coffee fiend, I like it. Looks like he is channeling his inner Edward Tufte. I found this via LifeHacker. Continue Reading
Upcoming @ 12sided… Max Effgen, June 25, 2009 Taking a little break from blogging. Post July 4 will have lots of good stuff on xRM, behavioral interviewing, the cloud, and of course, coffee. Continue Reading
TwInbox: Twitter in Outlook Max Effgen, June 24, 2009 Last week @ Cloudforce Seattle, Salesforce.com demonstrated some impressive Twitter integration into their Service application. From a CRM perspective, you want to know what your customers are saying whether in sales or service. For Sales, it helps get you to personal faster. For service, it helps you show the love…. Continue Reading
Outlook is broken Max Effgen, June 24, 2009 The Email Standards Project has started a proverbial avalanche for Microsoft via Twitter. Check TechCrunch: Microsoft, Outlook Is Broken, Says 6,000 Tweets (And Growing). Fix It. Also check Microsoft to ignore web standards in Outlook 2010 – enough is enough at Email Standards Project. To get in include the http://fixoutlook.org/… Continue Reading
Solid read on Bootstrapping Max Effgen, June 23, 2009 Check TechFlash Guest post: Bootstrapping and the infinite runway by Hillel Cooperman. Solid read. Since the “at bats” phase is used, I like to think of Babe Ruth. He led the American League in strikeouts 5 times in 1918, 1923, 1924, 1927 and 1928. In 1927 hit 60 home runs,… Continue Reading
Killer Cover Letters Max Effgen, June 23, 2009 This post over @ 37Signals Forget the resume, kill on the cover letter has been generating a lot of buzz. The message is pretty simple: Match your cover letter to the audience to get in the door. Apply at a startup, go startup. Apply at larger corporate entity, go corporate…. Continue Reading
Force.com Sites Deep Dive Max Effgen, June 22, 2009 Salesforce.com has been unleashing a full-court press on the Force.com Sites platform with a Deep Dive webinar today. Sites was pushed heavily at the Cloudforce Seattle event last week and today offered a further look under the covers. The idea is fairly simple. Provide a platform to host websites that… Continue Reading
Highlights from Cloudforce Seattle Max Effgen, June 22, 2009 Finally getting back to Cloudforce Seattle and the tons of info learned last week. The message was clearly that Salesforce.com is not just applications. Cloudforce Seattle was all about the platform moving to the cloud. I have a notion that there will be several “clouds” in the future. Clearly, Salesforce.com… Continue Reading