WSJ: Twitter as trading tool Max Effgen, August 3, 2009 There has been a lot of talk about social CRM (sCRM) and Twitter. The implications for consumer based offerings is clear. In the enterprise, marketing has use cases. The WSJ has an interesting look at how traders are using Twitter. Money quote: “Analysts said the service seems well-suited for a…
Are You Celebrating SysAdmin Day? Max Effgen, August 1, 2009 WSJ: Are You Celebrating SysAdmin Day? Um, no. No celebration here. None what so ever.
Solid read on porting your iPhone App to Windows Mobile Max Effgen, August 1, 2009 With all the furor of the Google Voice iPhone app situation going on. I have had a few conversations about people wanting to port iPhone apps to other platforms mainly, Android and Windows Mobile. Going cross-carrier and platform seems to be the goal. Easier said than done especially depending on…
Solid Read on Cloud & Chaos Max Effgen, August 1, 2009 Forbes has had some great coverage of the Black Hat cybersecurity conference. Here is an interesting read on little known issue with virtualization. Check out Why Cloud Computing Needs More Chaos Have a great weekend.
Solid read on Sales Enablement Max Effgen, July 31, 2009 I have been known to use the phrase, “Lipstick on a pig.” So this blog post on Sales Enablement below got my attention. Check it out: Is Sales Enablement just Lipstick on a Knowledge Management Pig?
Keeping cool with Iced Coffee Max Effgen, July 31, 2009 My first exposure to chilled coffee drinks was the ubiquitous Cold Coffee in Australia. I was on a backpack trip and could not stomach the stuff. I was young. What did I know? Record setting heat in Seattle has brought me back to ice-cold coffee. Like many people out here,…
’03 Doping List Max Effgen, July 30, 2009 Like many baseball fans, I was disappointed to learn about this article: Ortiz and Ramirez Said to Be on ’03 Doping List. The intent was never to make this list public; however, it was never destroyed. This list needs to be made public for the good of the game. I…
Sales Enablement Max Effgen, July 30, 2009 Recently I was asked about Sales Enablement providers. I knew of a couple but had mainly thought that the whole area was lipstick for sales/marketing content management systems (CMS). What I have since learned while doing some research for a project is that the capabilities of sales enablement have evolved…
The hidden support process Max Effgen, July 30, 2009 Many companies take great lengths to document and implement support processes. This is good. A documented process can provide metrics. When coupled with cost, it can provide cost per call help determine ROI. There is one support process that almost always goes overlooked and costs companies plenty. Email to the…
Know your customer… Max Effgen, July 29, 2009 Maybe it is the record setting heat in Seattle today, but my mind is wandering over various experiences of my career. “Know your customer” is the mantra. When you know the customer, good things happen. – Example, Client A increased user adoption to 70% of total call volume. ROI increase…