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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Wings of Freedom

Max Effgen, June 21, 2009

The Wings of Freedom Tour was in Seattle this past weekend. The B17 Flying Fortress and B24 Liberator buzzed the neighborhood on Saturday and Sunday. Very cool to see these historic aircraft in flight — especially over your house. The rumble is incredible. Would have not liked to have been…

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Amazon’s private brands

Max Effgen, June 20, 2009

Amazon’s private brands have seeing renewed attention. Rollout of Pinzon in the UK and trademark applications for “Amazon Basics”. Pinzon has a bed, bath, kitchen and dining focus. The private brands have been around awhile. With other retailers making the move for cost-conscious wares, the fact that Amazon has been…

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WSJ: Coffee Prices Now Off 18% for Month

Max Effgen, June 19, 2009

It is the little things that bring a smile to my face…Selling by speculators and supply from the Brazilian harvest dragged ICE Futures U.S. arabica coffee to seven-week lows. Have a great weekend.

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Best explanation for social media CRM to date

Max Effgen, June 19, 2009

At Cloudforce Seattle yesterday, Salesforce.com gave the best explanation of why you need to monitor social media for CRM, especially in Support/Services. Your customers have already moved there. Do they go to Twitter, Facebook or LinkedIn first to find answers? If so, how do you monitor and answer those questions?…

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Cloudforce Seattle

Max Effgen, June 18, 2009

Attended Cloudforce Seattle today. Tons of great information and still processing it all. Usual Microsoft jabs by Marc Benioff, but nothing you likely have not muttered yourself. Lots of love for Starbucks and Amazon AWS from the Salesforce CEO. Some highlights: Visual Force, Model–view–controller (MVC) framework for custom user interfaces…

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Tell me about a time…part 3

Max Effgen, June 18, 2009

Being ready is the best luck does not only apply to interviewing. Check Closing a Sale: Objections by The Sales Hunter. If you are in a job hunt, I recommend taking 15 minutes to answer one of the “Tell Me About a Time” questions. Write your answers down. Repeat with…

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Starbucks recalling 530,000 coffee grinders

Max Effgen, June 17, 2009

I caught wind of this story last night: Starbucks recalling 530,000 coffee grinders. I cannot imagine cleaning a device with spinning metal blades without unplugging it. There seems to be more to this story on the grinder recall. I do strongly recommend grinding coffee at home. Freshly ground beans just…

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Tell me about a time…part 2

Max Effgen, June 15, 2009

A follow up to an earlier post on interviewing. If you are in the midst of a job search, be prepared to answer the questions below. Behavioral Interviewing is becoming more common and is based on the concept that the most accurate predictor of future performance is past performance in…

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Mother Nature does not care what logo is on the side of your tent.

Max Effgen, June 14, 2009

First camp trip of the year was literally a wash. The wife and I are avid backpackers. We have tackled adventures in the Yukon, Alaska, Glacier NP and Patagonia. The addition of children has compromised our backcountry adventures a bit, but we still enjoy a car camp and light hikes…

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Lego computer circa 1982

Max Effgen, June 14, 2009December 2, 2013

Recently found this piece. Lots of memories. Love the green screen.

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Max Effgen

Max Effgen

Builds and grows technology companies as an entrepreneur and angel investor backing early-stage companies in AI, health and wellness, ultra-low power radio, and enterprise software. Snowboarding, baseball, swimming, running, coaching, photography, backpacking and skyscraper stair climbs happen off the clock. Also, I am a SABR Contributor, live in Seattle and from Chicago.

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