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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

An unlikely duo

Max Effgen, May 6, 2010

Interesting read in the latest Forbes on Wal-Mart and Patagonia’s efforts on sustainability. Patagonia pioneered and is helping Wal-Mart. Funny, that did not make it in to the most recent Patagonia catalog that hit my mailbox. Glad to see that sustainability is gaining mainstream traction.

Forbes: Wal-Mart, Patagonia Team To Green Business

reads Forbespatagoniareadswal-mart

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Max Effgen

Max Effgen

I build and grow technology companies as an entrepreneur and angel investor, backing early-stage startups in AI, health & wellness, ultra-low power radio, and enterprise software. I test performance gear the same way I evaluate companies: what actually works in the real world.

Measure what matters. Your body keeps score.

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