Lessons in salesmanship

Had a great lesson in asking for the business from an unexpected source last week — my landscaper.

Now I do not have a regular service, but did have some work done last summer. Living in the Pacific Northwest, I have come to learn that lawn aeration is not optional. The yard needed it, so I looked around at renting an aerator. Running rate for 2 hours is $125. I called Derek at Rainbow of Magnolia who did the work last summer. For my small yard, he charged less than half of the rental price. Sold.

Now, turns out I happen to run into Derek all the time in the neighborhood village. He is a marathon runner and often catches me finishing a 10K while pushing my 2.5 year-old daughter. He chat about running or exchange greetings. After the aeration, he was all salesman — but not in a bad way. He wanted to make sure I was satisfied. Since I was, he asked if I needed anything else or would refer business to him. This caught me by surprise since it is not often that I see anyone ask for the business.

Not only did Derek ask for the sale but he asked for my help. He and his company are extremely charitable. This year, the entire company voted to donate 1 week of wages to their Rainbow of Magnolia Fountains of Life Charity to build an addition to a school in Uganda. Pretty amazing.

I am a repeat customer and will have Derek and his crew back in the Spring. If you live in Seattle and need some landscaping, give Derek a call and tell him Max sent you.

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