10 Ways to Be Your Own Boss Max Effgen, June 20, 2010 Came across this on Inc. and it is worth the 20 minutes. Check: Fred Wilson: 10 Ways to Be Your Own Boss Continue Reading
Commoditization Myths Max Effgen, May 27, 2010 Long time, no-post. Been busy in the good way. A trend over the past few years is talk of commoditization of products, features and generally everything. Is the current market seems to be headed towards rampant commoditization? Check these two excellent articles that say this is not true. MIT Review:… Continue Reading
An unlikely duo Max Effgen, May 6, 2010 Interesting read in the latest Forbes on Wal-Mart and Patagonia’s efforts on sustainability. Patagonia pioneered and is helping Wal-Mart. Funny, that did not make it in to the most recent Patagonia catalog that hit my mailbox. Glad to see that sustainability is gaining mainstream traction. Forbes: Wal-Mart, Patagonia Team To… Continue Reading
Is it time for Marketing to get out of its own way? Max Effgen, April 21, 2010 Worthwhile read at Mitchel Joel’s blog. Check it out. Six Pixels of Separation: People Should Not See Marketing Continue Reading
Business Advice From Van Halen Max Effgen, February 28, 2010 I have been a big fan of Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath. It is engaging and practical and a worthwhile read. I have found myself recommending it lately. Great resources on their website as well. I am looking forward to… Continue Reading
Take the test Max Effgen, February 10, 2010 Interesting color profile personality test. Check it out. USA Today: Favorite colors test shows CEOs are different; take the test Continue Reading
Paul English of Kayak Max Effgen, February 5, 2010 Great read on customer service over @ Inc. Great way to improve product and process simultaneously. Would your organization obsess like this? Maybe you should. They say, “Why would you pay an engineer $150,000 to answer phones when you could pay someone in Arizona $8 an hour?” If you make… Continue Reading
iPad, the Kindle Killer? Max Effgen, January 29, 2010 Lots of chatter about iPad as the Kindle killer. The chatter is bunk. Kindle has a specific target audience, a niche. That niche loves the Kindle. Niche is the new critical mass. Look at some of the advantages Kindle has: Battery Life. Kindle can last up to 7 days without… Continue Reading
Tablet Talk Max Effgen, January 20, 2010 With all the talk of an Apple tablet, it is worth taking the time to understand that this is far from a new idea. Jerry Kaplan’s Startup is not only a great read on the Silicon Valley start up life but on the origins and game of tablet computing. Notable… Continue Reading
The Futility Of Price Controls Max Effgen, January 19, 2010 For many years I have found the notion of price controls interesting mainly because there is vast amounts of historical evidence that state they do not work. Time after time, price controls are put forward as a solution, most recently in Venezuela. Interesting read at Forbes that tracts price controls… Continue Reading