The Wilco Lesson Max Effgen, May 14, 2009 I have been a fan of Wilco back to my post-college years in my hometown of Chicago. That is many, many moons. More than I like to count. Wilco is a talented band and has a dedicated fan base. Very dedicated. I received this e-mail from their list last night…. Continue Reading
DVR to Service CRM? Max Effgen, May 13, 2009 Xangati Helps Employees Visually Explain Trouble Tickets Through DVR Feature Interesting read over at TechCrunch. Will be interesting to see how this technology evolves. Continue Reading
Opinion on Social Media and CRM Max Effgen, May 13, 2009 Social Media has value. The value is in the network effect. It is hard to accept the idea that you need to be into Social Media because the upcoming generation over uses these tools. From Gartner (see CRM & Social Media, with featured Gartner Analyst, Ed Thompson) to venture capital… Continue Reading
Sell more with less… Max Effgen, May 12, 2009 Nice post Too many choiceson Andy Sernovitz’s blog. This is in fact true. Check out Chapter 7 of Yes!: 50 Scientifically Proven Ways to Be Persuasive. Turns out that more choices will actually increase sales of an inferior or lower priced product. Seems simple, but it is true. Today it… Continue Reading
Zappos – Great service Max Effgen, April 28, 2009 I have recently been really impressed with Zappos. No it is not the Kiva robots in the warehouse. Although that is very cool. They get “it”. Great customer service. My orders always have shipping upgraded. The shoes always arrive before they are expected. A recent pair of running shoes arrived… Continue Reading
How to build a Google Gadget Max Effgen, April 24, 2009 I have had some recent conversations about Google Gadgets. More than just simple applications, gadgets can be extended to useful applications for a CRM system. On a related note, I have built 2 of my own PHP based gadgets for my photography website. They drive close to 80% of the… Continue Reading
Many Hands, Light Work Max Effgen, April 17, 2009 This recent article in Forbes, Eclipse: Many Hands, Light Work by Lee Gomes, argues that competitive advantage is not in the code, but in the data. I find myself often agreeing with Gomes and enjoy his writting. Unfortunately this time, Gomes misses the point. Competitive advantage is in the process… Continue Reading
Tell me about a time when you… Max Effgen, April 15, 2009 I know a lot of very good folks in the midst of job searches at the moment. Be prepared to answer “behavioral-based” interview questions. Behavioral Interviewing is becoming more common and is based on the concept that the most accurate predictor of future performance is past performance in similar situations…. Continue Reading
A little motivation for a Monday morning. Max Effgen, April 13, 2009 Came across this on Andy Sernovitz’s Damn, I Wish I’d Thought of That!. Originally from Chicago, I have witnessed more than my share of incredible Michael Jordan performances. Funny how you never remember the failures… Continue Reading
Stanford Entrepreneurship Corner Podcast Max Effgen, March 6, 2009 This series from Stanford University (the wife’s alma mater) is excellent. In this recent podcast, Tony Perkins, Tim Draper and Michael Moe discuss the current market and its potential. Much needed positive views. Worth checking out and subscribing via iTunes. Continue Reading