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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Health and Wellness Startups in the AI Era

Max Effgen, November 14, 2025

The integration of artificial intelligence into health and wellness startups marks a pivotal shift from traditional, one-size-fits-all models to hyper-personalized, data-driven ecosystems. This evolution began in the early 2010s with basic machine learning applications for diagnostics and fitness tracking but accelerated post-2020 amid the AI boom, driven by advancements in…

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Energy Credits Changes in the One Big Beautiful Bill

Max Effgen, October 27, 2025

The One Big Beautiful Bill Act (OBBBA), formally known as H.R. 1 in the 119th Congress, represents a significant overhaul of U.S. tax policy, particularly in the realm of energy incentives. Enacted in July 2025, this legislation builds upon and modifies provisions from the Inflation Reduction Act (IRA) of 2022,…

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Rodin’s Thinker: An Unintended Revolution in Modern Sculpture

Max Effgen, October 14, 2025

Auguste Rodin’s The Thinker (Le Penseur), originally conceived as a mere component of a larger work, profoundly altered the landscape of modern sculpture. This iconic bronze figure, depicting a muscular man in deep contemplation, was not designed to disrupt artistic conventions but emerged as a symbol of introspection and human…

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Educational Choice for Children Act (ECCA): Empowering Families Through School Choice

Max Effgen, September 26, 2025

The Educational Choice for Children Act (ECCA), codified under the One Big Beautiful Bill Act (OBBB) in 2025, creates a permanent, uncapped federal tax-credit scholarship program. It incentivizes private donations to Scholarship Granting Organizations (SGOs) with dollar-for-dollar tax credits up to $1,700 per return. Eligible families (up to 300% of…

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Fixing the World’s Largest Machine

Max Effgen, September 8, 2025

The North American Power Grid in the Age of AI and Cloud Computing What is the world’s biggest machine—and how we can fix it? You are connected to this machine every day. With a simple flick of a finger, we tap into its immense power, and we only truly notice…

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How to Win Friends and Influence People

Max Effgen, August 23, 2025

Dale Carnegie’s How to Win Friends and Influence People, first published in 1936, remains one of the most influential self-help books of all time. Its timeless principles on human interaction, communication, and leadership have guided millions in building meaningful relationships and achieving personal and professional success. It has sold over…

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AI Tools for Entrepreneurs to Boost Productivity and Innovation

Max Effgen, August 13, 2025August 13, 2025

In today’s fast-paced business landscape, entrepreneurs face immense pressure to innovate, scale, and operate efficiently while keeping costs low. Guess what? Today will be fast paced. Yesterday was fast paced. Tomorrow will be fast paced. Artificial Intelligence (AI) tools have emerged as transformative solutions, enabling startups to streamline operations, enhance…

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Qualified Small Business Stock (QSBS) Exclusion

Max Effgen, July 28, 2025

Qualified Small Business Stock (QSBS) Exclusion: Tax Incentive for Entrepreneurship The Qualified Small Business Stock (QSBS) exclusion, codified under Section 1202 of the Internal Revenue Code (IRC), is a significant U.S. tax benefit designed to encourage investment in small businesses and foster entrepreneurship. Enacted as part of the Omnibus Reconciliation…

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Dreiser’s The Financier

Max Effgen, July 17, 2025

“The Financier,” published in 1912, is the first book in Theodore Dreiser’s “Trilogy of Desire,” depicting the life of Frank Cowperwood, a character inspired by real-life tycoon Charles Yerkes. Set during the Gilded Age, it examines the intersection of finance, politics, and personal ambition, offering a critique of capitalism’s ethical…

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Moneyball: The Art of Winning an Unfair Game

Max Effgen, July 1, 2025

Moneyball: The Art of Winning an Unfair Game by Michael Lewis Michael Lewis’s Moneyball: The Art of Winning an Unfair Game is a captivating exploration of innovation, underdog triumph, and the clash between tradition and data-driven decision-making in Major League Baseball (MLB). Published in 2003, the book chronicles the 2002…

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Max Effgen

Max Effgen

Builds and grows technology companies as an entrepreneur and angel investor backing early-stage companies in AI, health and wellness, ultra-low power radio, and enterprise software. Snowboarding, baseball, swimming, running, coaching, photography, backpacking and skyscraper stair climbs happen off the clock. Also, I am a SABR Contributor, live in Seattle and from Chicago.

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