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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Tag: thoughts

Lego computer circa 1982

Max Effgen, June 14, 2009December 2, 2013

Recently found this piece. Lots of memories. Love the green screen.

Data Recovery Tools

Max Effgen, June 12, 2009

Recently, I had a problem with my Nikon D70. Over 4 years of use without any issues and then the CF card reset without any warning. Some important pictures were gone. Or so I thought. I was not happy. I came across this Lifehacker post Five Best Free Data Recovery…

Paul Graham Startup Guru

Max Effgen, June 10, 2009

Being in the bootstrap startup space is a challenge. I have found Y Combinator’s concept very interesting. Check a worthwhile read @ Inc.: The Start-up Guru: Y Combinator’s Paul Graham.

Google Apps in the enterprise

Max Effgen, June 10, 2009

Interesting move in the cloud application space yesterday with Google’s announcement of Google Apps Sync for Microsoft Outlook. An often touted problem of the cloud is “lock in”. The enterprise is looking to move beyond proprietary solutions and blend the best for their own competitive advantage. This announcement is the…

“Monetizing the Cloud 101”

Max Effgen, June 10, 2009

Good read @ E-Commerce Times by Ed Sullivan Monetizing the Cloud 101: The Proof Is in the Profit. The article rightly points out that the advantage in the cloud is opening up your offering. Third-party developers can then create market-specific products. Apple is specifically mentioned; however, Salesforce.com and even Twitter…

Solid read @ NYT: Apps are booming…

Max Effgen, June 8, 2009

Solid read at the New York Times: Apps Are Booming as Companies Seek a Place on Your Phone. No surprise that apps are booming. This trend has been happening since the iPhone App Store was announced. A closed platform on one network with limited hardware versions gives the developer a…

Favorite Eats…Seattle

Max Effgen, June 2, 2009

A mid-week, weekend-style post. I recently got word that Mario Batali and Anthony Bourdain were seen in one of my favorite places to eat, Café Presse. Nestled in between the Capitol Hill neighborhood and Seattle University, Café Presse has a great bar/café feel. The food is fantastic, especially the fries….

Know your customer…

Max Effgen, May 30, 2009

Nice little post by Andy Sernovitz: BtoB vs BtoC: Don’t gouge me at work and expect me to buy at home. I have had similar experiences with other online merchants. Since signing up for Amazon Prime, I always check them first. Great selection for office and home. Need expensive Gillette…

“Grease the groove”

Max Effgen, May 28, 2009

I have noticed a common thread in some distinct readings. This common thread relates to positive habits and how to build them. Fitness, personal or professional habits can be shaped if you, “Grease the groove.” Russian Kettlebell guru, Pavel Tsatouline coined the term. He uses it to describe synaptic facilitation…

Mobile Convergence

Max Effgen, May 27, 2009

Interesting read over at Ars Technica: Canonical developers aim to make Android apps run on Ubuntu. As computers get smaller and phones become more functional, it seems to be a natural step to run the same applications on multiple devices. Interesting that this would start in the Linux domain given…

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Max Effgen

Max Effgen

I build and grow technology companies as an entrepreneur and angel investor, backing early-stage startups in AI, health & wellness, ultra-low power radio, and enterprise software. I test performance gear the same way I evaluate companies: what actually works in the real world.

Measure what matters. Your body keeps score.

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