Opinion on Social Media and CRM Max Effgen, May 13, 2009 Social Media has value. The value is in the network effect. It is hard to accept the idea that you need to be into Social Media because the upcoming generation over uses these tools. From Gartner (see CRM & Social Media, with featured Gartner Analyst, Ed Thompson) to venture capital…
Sell more with less… Max Effgen, May 12, 2009 Nice post Too many choiceson Andy Sernovitz’s blog. This is in fact true. Check out Chapter 7 of Yes!: 50 Scientifically Proven Ways to Be Persuasive. Turns out that more choices will actually increase sales of an inferior or lower priced product. Seems simple, but it is true. Today it…
Top Pot, Best Doughnut in town Max Effgen, May 8, 2009 Top Pot Hand-Forged Doughnuts has been a favorite for awhile now. Old fashioned doughnuts and great coffee. Very Seattle. Worth checking out when you visit. Free WiFi too.
Heavy Hitter Selling Max Effgen, May 7, 2009 Currently engrossed in Steve Martin’s Heavy Hitter Selling. Great read for anyone who has to face a prospect. The site is worth checking out as well. I found the 10 Tips to Increase Sales Whitepaper to be right on target. I hate to admit it, but I learned most of…
Your best salespeople Max Effgen, May 7, 2009 I was inspired a recent post on Glassy Eyes about customer service. It is true that, “your customers are your best salespeople — and they PAY you for the privilege!” This holds in every business, not just in the consumer space. Every prospect knows that every salesperson works on commission….
How many channels? Max Effgen, May 6, 2009 Do you know how many different ways your customers connect with you? Really? How many times have you e-mailed the CEO of an organization to express frustration at the service you are receiving? I have done it many times. The great companies get it resolved fast. The not so great…
One metric that “rules them all” Max Effgen, May 5, 2009 In the service side of CRM, there is one metric that “rules them all”. It is “Cost per call”. I have been fortunate to see how many companies and industries approach this number. In this current economy, it may make sense to take a focused, tactical approach to continually improve…
Interesting Read: Ray Ozzie on Cloud Strategy Max Effgen, May 4, 2009 Xconomy Seattle has an interesting read on the Cloud strategy from Ray Ozzie. The money quote: Ozzie: Technology builds on top [of what was there before], and then markets flip. You have to do pattern matching with technology trends, what’s going on with the social environment, and how people use…
Quick thought: Enterprise Cloud Max Effgen, May 4, 2009 The Enterprise and the Cloud will happen. It will be just a matter of time. Major challenges for the Enterprise and the Cloud today are: 1. Security 2. Performance 3. Perceived “Lock In” 4. Unexpected Costs The benefits of the Cloud will only be realized when these 4 challenges are…
Seattle Skyline Wallpaper Max Effgen, May 2, 2009 Seattle’s skyline from Kerry Park in the Queen Anne neighborhood is one of my favorite views of the city. This panoramic was recently taken on a cold, clear morning with my trusty Xpan. For this weekend edition, I am making this wallpaper available for all 2 of my readers in…