Transaction to Trust Max Effgen, April 23, 2009 Transaction to Trust: The New Era of Customer Service by John Yaggie. Nice quick read that illustrates the “Show the Love” philosophy for customer relationship building and care.
Why McKinsey’s Cloud Report Missed the Mark Max Effgen, April 22, 2009December 2, 2013 Why McKinsey’s Cloud Report Missed the Mark by Joe Weinman at GigaOM is another good read on the now infamous McKinsey Cloud Report. See earlier post if this is news.
Cloud impediments… Max Effgen, April 22, 2009 FBI seizures highlight law as cloud impediment by James Urquhart is an interesting read on the law and the cloud. Having sold a “cloud” service, these aspects of the cloud come up — a lot. Legal departments live for this kind of stuff. As this example in the article shows,…
Connecting with Customers… Max Effgen, April 21, 2009 Suzanne Watson, Procter & Gamble’s marketing manager for the Tide brand, says her goal is to balance fundamentals and innovation. This is not your typical read on CRM. It does hit several important points. Most importantly: How do you connect to your customers? The answer is different for just about…
Enterprise and the cloud Max Effgen, April 20, 2009 Analysis from McKinsey & Company that “deflates the cloud” according to coverage by Forbes. I have checked it out and I could wax philosophic on this, but Nicholas Carr has already produced as very good criticism of the report. The cloud will supplement in the enterprise as it will incubate…
Quick thought on Enterprise Collarboration Max Effgen, April 19, 2009 MindTouch is worth checking out in the enterprise collaboration space. Interesting approach and an open-source business model.
Some Favorite Eats… Max Effgen, April 18, 2009 Was able to take some time to visit Pike Place Market today. Very crowded for a Friday in April. The cruise boats will be here soon and with them, tourists. Inevitably, I am asked for recommendations, so here are a few good places to grab a bite. Palace Kitchen My…
Many Hands, Light Work Max Effgen, April 17, 2009 This recent article in Forbes, Eclipse: Many Hands, Light Work by Lee Gomes, argues that competitive advantage is not in the code, but in the data. I find myself often agreeing with Gomes and enjoy his writting. Unfortunately this time, Gomes misses the point. Competitive advantage is in the process…
Show the love Max Effgen, April 16, 2009 Customer relationships are critical to long-lasting business success. One way to build credibility with the client is literally to “show the love”. You must have a drive and passion for the work that shows the client that you are acting and will always act in their best interest. Ten years…
Tell me about a time when you… Max Effgen, April 15, 2009 I know a lot of very good folks in the midst of job searches at the moment. Be prepared to answer “behavioral-based” interview questions. Behavioral Interviewing is becoming more common and is based on the concept that the most accurate predictor of future performance is past performance in similar situations….