Integration requirements for CRM, intro Max Effgen, February 25, 2009 Anyone who knows me professionally, knows that I am a CRM guy. Most of my career has been implementing and making CRM systems usable and actually show real ROI. One of the biggest challenges that CRM systems have is integration with back end systems. In the cloud with hosted CRM, this actually a bigger challenge than it was in the past. To follow are a series of posts of the major challenges any CRM system faces with integration. CRM cloudCRMintegration