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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Tag: microsoft

Cloudy in Seattle

Max Effgen, June 10, 2009

Very interesting presentations on cloud computing at Seattle Tech Startups tonight. Jeff Lawson of Twilio gave an en depth presentation on how his company is levering AWS, Rackspace and other providers to bring telephony into the cloud. I was very impressed with their architecture. Honestly, it is better and more…

Google Apps in the enterprise

Max Effgen, June 10, 2009

Interesting move in the cloud application space yesterday with Google’s announcement of Google Apps Sync for Microsoft Outlook. An often touted problem of the cloud is “lock in”. The enterprise is looking to move beyond proprietary solutions and blend the best for their own competitive advantage. This announcement is the…

Ozzie on Wave

Max Effgen, June 5, 2009

Interesting read @ CNet by Ina Fried, Ray Ozzie’s cloud hangs over the Valley. And yes, it only rains in Seattle. It is never sunny. Ever. You would not want to visit. Especially in July or August. We all grow gills.

Interesting read at TechCrunch: Ray Ozzie Asserts…

Max Effgen, May 20, 2009

Ray Ozzie Asserts Microsoft’s Position In The Cloud Some interesting predictions and comments over at TechCrunch. Most of them centering on Amazon AWS vs. Microsoft. My opinion is that people are trying to define cloud as a something very specific when a more general definition is appropriate. Think “Transportation” rather…

Sales Pipeline process changes…

Max Effgen, March 22, 2009

In my experience, pipeline/forecast is one area of a CRM system that seems to change frequently. I have seen this both from the consulting side and as a user. Not going to comment on whether it is right or wrong, just that it happens, often, as a matter of fact…

It is not about the technology…

Max Effgen, March 20, 2009

Customers Want Productivity, Not Products Solid article by Jessica Tsai detailing the recent Microsoft Convergence conference. I have always has success tying productivity solutions to technology, so that customers are now vocalizing this need does not come as a surprise.

Interesting read on competing clouds

Max Effgen, March 13, 2009

Amazon, Microsoft improve their cloud computing game Interesting read on AWS and Azure offerings. No surprise that Microsoft is offering SQL Server. One thought though is how many less sophisticated organizations run much of their business on Excel or Access. Is this really going to attract those customers? The AWS…

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Max Effgen

Max Effgen

I build and grow technology companies as an entrepreneur and angel investor, backing early-stage startups in AI, health & wellness, ultra-low power radio, and enterprise software. I test performance gear the same way I evaluate companies: what actually works in the real world.

Measure what matters. Your body keeps score.

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