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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Cloudy in Seattle

Max Effgen, June 10, 2009

Very interesting presentations on cloud computing at Seattle Tech Startups tonight.

Jeff Lawson of Twilio gave an en depth presentation on how his company is levering AWS, Rackspace and other providers to bring telephony into the cloud. I was very impressed with their architecture. Honestly, it is better and more scalable than many enterprise architectures. I say this with 15+ years in the enterprise space. Twilio has figured out how to deliver a very robust enterprise class system on Amazon AWS. If others are able to replicate the Twilio model, the cloud will thrive in the enterprise. He offered some insights on cloud advantages. First, the cloud gives you the opportunity to determine the optimal cost performance trade off. Second, the cloud is great for load testing. Third, the cloud is great for the often overlooked failure testing. Given that services can die in the cloud, the uncertainties force better, more redundant design. Twilio is very sensitive to uptime since they are a consumer and provider of cloud services. Jeff ended his presentation with a very funny send up of the most commonly asked questions on the STS forum. Keep your eye on Twilio.

Steve Marx from the Windows Azure team followed. Personally, I have only thought of Azure as a pure cloud application type offering, but in reality Windows Azure will play in the commodity/utility space of the cloud as well in the higher value services of cloud applications. Windows Azure will run a forked version of Windows 2008 Server that has been optimized for the Microsoft virtualization stack and bootup time. Aside from running Windows Server 2008, Azure will be a fairly open system allowing other databases and programming languages. MySQL will be supported as well as other applications that do not require administrative access to the server according to Steve. Impressively, Windows Azure will offer easy scalability and rollback features baked into the “fabric” of the offering. Ease of use could be a compelling point for customers. Look for the Windows Azure SLA and business pricing in November of this year. Steve demonstrated Windows Azure by setting up a web service that used Twilio. Nice touch.

When I leave an event like this and my mind in spinning with the possibilities, it was worthwhile. Tonight was no exception.

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Max Effgen

Max Effgen

Builds and grows technology companies as an entrepreneur and angel investor backing early-stage companies in AI, health and wellness, ultra-low power radio, and enterprise software. Snowboarding, baseball, swimming, running, coaching, photography, backpacking and skyscraper stair climbs happen off the clock. Also, I am a SABR Contributor, live in Seattle and from Chicago.

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