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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Happy New Year Wallpaper

Max Effgen, December 29, 2011

Happy New Year and best wishes for an amazing 2012! This is a view of the start of the Space Needle fireworks from a few years back with my trusty Xpan. It is one of my favorite images since the Space Needle was encased in smoke about 2 minutes later….

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Merry Christmas

Max Effgen, December 24, 2011

You shall hold cherished places in our Christmas hearts, an by our Christmas fires; and in the season of immortal hope, we wish you a very Merry Christmas! ~ Dickens Paraphrased from “What Christmas is as We Grow Older”

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Coffee Info-graphics

Max Effgen, December 16, 2011

Two of my favorite coffee info-graphics: Coffee Drinks Illustrated by Lokesh Dhakar is an impressive illustration of the variety of espresso drinks. He is channeling his inner Edward Tufte. Check out Caffeine and Calories. True coffee aficionados will be towards the espresso/double espresso side of the buzz versus bulge equation….

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Infamy

Max Effgen, December 7, 2011December 2, 2013

The United States entered the Second World War seventy years ago today. Both my grandfathers served in the Pacific. The courage and sacrifice of the nation as a whole at that time was unparalleled. Sadly, it has never been seen since. You will be humbled and likely cry like I…

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Congratulations to the late Ron Santo

Max Effgen, December 5, 2011December 2, 2013

Ron Santo was finally elected to the National Baseball Hall of Fame today. It should have happened a long time ago. Growing up in Chicago, Santo’s legacy loomed large over the very unremarkable Chicago Cubs teams of the late ’70’s. Now with Ernie Banks and Billy Williams, he will be…

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The next big thing: Wireless Body Area Networks

Max Effgen, November 28, 2011

Since June I have been working with some very exciting technology that will change the way we sense the world. It is an ultra-low power radio circuit developed at the University of Washington’s Wireless Sensing Lab. My work has focused on finding commercial applications and partners for the technology. One…

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Google Apps and Windows Live

Max Effgen, November 27, 2011

While digging through some older posts, I came across the “Google Apps Sync for Microsoft Outlook” release announcement from 18 months ago. Google recently released version 2.5 of the product just over 1 week ago. An open question was how Microsoft would respond. Windows Live was the response. The functionality…

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Thanksgiving Polar Bear Swim

Max Effgen, November 25, 2011December 2, 2013

Happy Thanksgiving to all three of my readers! This year, I decided to do a Polar Bear Swim at Golden Gardens in Seattle. This is on the Puget Sound and the water is always cold. Telemetry from a nearby buoy read the water temp as 50 degrees Fahrenheit. The buoy…

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The inevitable gCRM

Max Effgen, November 18, 2011

Will Google enter the enterprise applications market? It is a matter of time. The recent GM announcement signal that the company is almost there. For many enterprises, the first business process to be put into place is CRM. Google will enter the enterprise application space in CRM to better leverage…

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Game-Based Marketing

Max Effgen, November 18, 2011

I do not consider myself a gamer. Then I realized I am an elite player in American’s AAdvantage program. I have never made a mileage run, but know plenty who have. Games are everywhere. One of the hottest areas of the online engagement economy is gamification, a strategy that meshes…

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Max Effgen

Max Effgen

Builds and grows technology companies as an entrepreneur and angel investor backing early-stage companies in AI, health and wellness, ultra-low power radio, and enterprise software. Snowboarding, baseball, swimming, running, coaching, photography, backpacking and skyscraper stair climbs happen off the clock. Also, I am a SABR Contributor, live in Seattle and from Chicago.

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