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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Questions to ask: Social CRM

Max Effgen, October 30, 2011

Amazingly my $0.02 on questions you need to answer in mapping out your Social CRM strategy still ring true:

  • Where are your customers?
  • Where do they go when they have issues with your products and services?
  • Is that channel cost effective for you?
  • How open is that conversation?
  • How are you making them successful?
  • What keeps them from flaming the CEO?
  • How many are willing references?
  • How many are actively referencing business to you?

Any others?

CRM CRMsCRMsocial

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Max Effgen

Max Effgen

Builds and grows technology companies as an entrepreneur and angel investor backing early-stage companies in AI, health and wellness, ultra-low power radio, and enterprise software. Snowboarding, baseball, swimming, running, coaching, photography, backpacking and skyscraper stair climbs happen off the clock. Also, I am a SABR Contributor, live in Seattle and from Chicago.

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